We enable people & firms to transform their innovation potential into market success

We are a university spin-off, founded by prof. dr. Stefan Stremersch, an awarded expert on marketing and innovation. Our experienced team of specialists is passionate about developing your talent and making your company thrive. Customers see in us a unique partner to drive their customer-centric innovation. We are strong believers in deep diving
into your challenges and making an impact, with our people caring
as much as you do.

We bring ideation methodologies to your firm to enable you to explore ideas that fit your organization.

Mature your ideas by following a step-by-step approach to validation.

Develop your talent with customized

and action-oriented training and education.