Strategic Domain Identification
Idea Generation Workshops
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Intrapreneurship: 5 great insights
Prediction for 2021: Rise in marketing analytics... but we need to mind four key challenges
Analytics Growth Flow: A partnership to marry ideation & implementation of new analytics solutions
How to craft successful innovation partnerships: Five lessons from my PhD research
Extreme Contexts for Innovation
Metered funding: Innovate more with fewer resources
Customer journey mapping: A tool to bring your innovation ideas closer to the customer
Great News! MAHLE’s chargeBIG wins German Innovation Award 2020
Results cards: Translating the results of your hypotheses tests into actionable insights
Innovative idea? 5 tips to pitch it to your colleagues in a digital meeting
Crowdsourced Innovation: How to Increase and Measure its Success?
Collective Layoffs of Employees: Critical Questions for Marketers
MOA Awards 2020: Stefan Stremersch finalist for Insights Scientist of the Year
Hypothesis Action Cards: A tool to translate assumptions into testable and precise hypotheses
Empathizing with your customer in a piece of paper: How to make effective personas?
The Assumptions Matrix: A tool to validate your innovation ideas.
Innovation Ideas on a Napkin: How to Make It Work?
MTI² Program on Customer-Centric Ideation in Amsterdam: Five Key Highlights
Stefan Stremersch is EMAC winner 2020
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