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Prediction for 2021: Rise in marketing analytics... but we need to mind four key challenges

Analytics Growth Flow: A partnership to marry ideation & implementation of new analytics solutions

How to craft successful innovation partnerships: Five lessons from my PhD research

Extreme Contexts for Innovation

Metered funding: Innovate more with fewer resources

Customer journey mapping: A tool to bring your innovation ideas closer to the customer

Great News! MAHLE’s chargeBIG wins German Innovation Award 2020

Results cards: Translating the results of your hypotheses tests into actionable insights

Innovative idea? 5 tips to pitch it to your colleagues in a digital meeting

Crowdsourced Innovation: How to Increase and Measure its Success?

Collective Layoffs of Employees: Critical Questions for Marketers

MOA Awards 2020: Stefan Stremersch finalist for Insights Scientist of the Year

Hypothesis Action Cards: A tool to translate assumptions into testable and precise hypotheses

Empathizing with your customer in a piece of paper: How to make effective personas?

The Assumptions Matrix: A tool to validate your innovation ideas.

Innovation Ideas on a Napkin: How to Make It Work?

MTI² Program on Customer-Centric Ideation in Amsterdam: Five Key Highlights

Stefan Stremersch is EMAC winner 2020

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