Hypothesis Action Cards: A tool to translate assumptions into testable and precise hypotheses

Empathizing with your customer in a piece of paper: How to make effective personas?

The Assumptions Matrix: A tool to validate your innovation ideas.

Innovation Ideas on a Napkin: How to Make It Work?

MTI² Program on Customer-Centric Ideation in Amsterdam: Five Key Highlights

Is my price too low?

How to find the right target market

How Debiasing Human Behavior Can Help Companies Innovate Better…

Jailhouse call, Google and the power of focus

Why you should encourage cross-pollination in your innovation project

Two days in the life of... Nuno Camacho

Running = Innovation (learning from personal record in Berlin Marathon)