Metered funding: Innovate more with fewer resources

Customer journey mapping: A tool to bring your innovation ideas closer to the customer

Great News! MAHLE’s chargeBIG wins German Innovation Award 2020

Results cards: Translating the results of your hypotheses tests into actionable insights

Innovative idea? 5 tips to pitch it to your colleagues in a digital meeting

Crowdsourced Innovation: How to Increase and Measure its Success?

Collective Layoffs of Employees: Critical Questions for Marketers

MOA Awards 2020: Stefan Stremersch finalist for Insights Scientist of the Year

Hypothesis Action Cards: A tool to translate assumptions into testable and precise hypotheses

Empathizing with your customer in a piece of paper: How to make effective personas?

The Assumptions Matrix: A tool to validate your innovation ideas.

Innovation Ideas on a Napkin: How to Make It Work?

MTI² Program on Customer-Centric Ideation in Amsterdam: Five Key Highlights

Stefan Stremersch is EMAC winner 2020

Is my price too low?

How to find the right target market

How Debiasing Human Behavior Can Help Companies Innovate Better…

Jailhouse call, Google and the power of focus

Why you should encourage cross-pollination in your innovation project

Two days in the life of... Nuno Camacho