Experimentation: Books
Books chosen by our experts; Summaries offered by Google’s GenAI Gemini
This book offers techniques to quickly test new business ideas. It builds on existing frameworks and uses experiments to validate assumptions, guiding businesses towards data-driven decisions.
Source: Bland, D. J., & Osterwalder, A. (2019). Testing Business Ideas: A Field Guide for Rapid Experimentation. Wiley. [Link]
Businesses struggle to improve experiences, models, or products. Stefan Thomke argues experimentation is key, showcasing how leading companies gain competitive advantage through it. He provides a guide for building an experimentation culture within your organization.
Source: Thomke, S. H. (2020). Experimentation works: The surprising power of business experiments. Harvard Business Press. [Link]
Experimentation: Articles
Articles chosen by our experts; Summaries offered by Google’s GenAI Gemini
Online experiments are key to success, but cultural barriers like valuing data over opinions hinder their implementation. Companies need to foster a culture of curiosity, employee empowerment, and data-driven decision-making to unlock their full potential.
Source: Kohavi, R., Thomke, S., & Vermeer, L. (2020). Building a Culture of Experimentation. Harvard Business Review. [Link]
Experimentation: TedTalks
TedTalks chosen by our experts; Summaries offered by Google’s GenAI Gemini
Astro Teller, from X (formerly Google X), highlights the importance of a risk-taking culture that celebrates failure. X, focused on solving big problems through audacious projects, thrives in such an environment, fostering innovation.
Source: Teller, A. (2016). The unexpected benefit of celebrating failure [Video]. TED Conferences. Available at: [Link]