From idea to concept in one day

Concept development

Do you have ideas in your organization that need a boost before you can judge whether they should move to the next stage of development? Or do you struggle to choose between ideas to further invest on? Or are there many ideas that seem promising but are not clear or sufficiently explored? Our concept development days are the perfect way to bring your ideas to the next level. You can transform your raw ideas into clear business concepts in just 1 day.

Our concept development focuses on how the idea creates value (customer pain and customer gain), how your solution extracts value and what hurdles do you need to overcome. We focus on the customer, and understanding which problem the idea is solving for which specific customer, and how this will extract value for your organization. We also openly discuss the hurdles the team will face and how they plan to overcome them. Of course, always considering the competitive landscape.


Usually, unless the team has been pre-approved, we also have a section on why the presenting team is the right one to take this project forward and who else do they need to join their team. At the end of the day, the teams present to management who can make a more informed decision on the projects to send to the maturation phase.

How will our concept development day help your organization?

  • Go from idea to concept with all essentials covered in just 1 day

  • Experienced coaches who challenge teams and force them to explain their ideas clearly

  • Provide your employees the tools to sharpen and present their ideas

  • Provide your management the tools to judge which ideas to move forward

  • Your management will get a easy-to-compare ideas format enabling decisions

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What can I expect when I run a concept development day with MTI²?

We start by sitting together to understand the types of ideas you want to further develop. Based on the ideas you want to develop we will work together to decide on the best type of cases to include as inspiration for participants. To inspire ideators, we bring a mix of within-industry and outside-industry cases that open up participants' minds. 

From your side, you can focus on 1 team, but can also invite up to 8 teams at a time to join a concept day. Of course, multiple concept days can be run in separate days or in parallel. At this stage of development, teams optimally consist of 3 people, but can be somewhere between 2 and 4 people per team.

The main components of such a day are shown below:


  • Getting to know your ideas

  • Inspiration: Sharpen & present your concept



  • Teamwork & coaching

  • Pitch your concepts

  • Wrap-up