© 2019 MTI²

EXPERIMENTATION TRAJECTORY

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Experimentation trajectory 

Your innovation is ready to go to market, but before full market launch you want to still experiment. This can be experiments to test multiple versions of the innovation, test your pricing, business model, in a limited sample, etc. 

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How will our validation trajectory help your organization?

  • Your innovation teams will gather valid and reliable information to test their assumptions

  • Your innovation team will use the most sophisticated market research methodologies to validate assumptions

  • Your innovation team and management will receive precise insights and recommendations 

  • Your management will be able to make an objective decision, based on facts, whether ideas can move forward 

What can I expect when MTI² does customer research for innovation with us?

Our 7 D's of validation shown below portray the major steps we take in our validation trajectory. Next, we explain our roles in each of these steps. 

Define the assumptions to validate

  • Provide guidance and templates to define the most important assumptions to validate (technical or customer)

  • Gather information on the customer, competition and partners

 

Design steps for validation

  • Provide a process and tools to design the steps needed to validate your assumptions

  • Provide expertise on the best methodology to apply for each assumption

Decide on steps with management

  • Prepare and facilitate input meetings with senior management to gather feedback and decide on the actions to take, as well as resources to use in validating your assumptions

  • Explain sophisticated methodologies to management and how they help in best validating the assumptions

Develop final action plan for validation

  • Incorporate the feedback of senior management to (re)design our plan for validation and set up the exact steps for implementation

  • Continue our background research to help you gather information before speaking to partners or customers

  • Provide templates for interviews, set up your experiments and facilitate data collection

 

Deploy action for validation

  • Act as an intermediary with research agencies to implement our plan

  • Take care of all survey data collection and cleaning

  • Facilitate interviews with customers and partners

Decode insights from data

  • Consolidate all the information to draw insights

  • Built a coherent story about what we have learned and what assumptions have been validated

 

Decide on the next steps

  • Provide recommendation and plan of action if innovation goes to the next phase

  • Prepare and facilitate input meetings with senior management to explain what was done and decide if project can move to a large scale experiment

  • Provide tools for deciding whether innovation are ready for the next step

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