CROWDSOURCED INNOVATION PROCESS
Embed innovation in your organization and use
the creative power of your employees
Crowdsourced innovation process
Are you searching for a good way to develop new products, services, and/or business models in a relatively short period of time? Do you want to involve a broader set of employees? Do you want to generate quick wins but at the same time you are perhaps aiming for some bigger ideas?
Our crowdsourced end-to-end innovation process can help you embed innovation systemically in your organization. You will not only have new products/services that can go-to-market, your employees will develop their talents and at the same time, management will also develop a strategic orientation vis-à-vis innovation.
How will our crowdsourced innovation process help your organization?
Your organization will have quick wins (projects that can be handed over to a unit and which will generate new business – focus on short-term results) as well as bigger ideas (focus on mid to long-term results), with the right push from management
A large selection of your employees will develop their competences and their talent by working on their own projects leading to a larger innovation culture within your organization (with tools they will be able to apply in their further careers)
Your management will discover new ways of doing business, will have discussed across silos and will have a better common understanding of the way forward by identifying bottom-up generated strategic domains
What can I expect when I run a crowdsourced innovation process with MTI²?
We offer a modular process that can include the following steps.
Step 1 – Co-design the process (approx. 2 months)
Now that you have decided that we can help you, we will first explore together with you what the stakeholdership looks like in your organization to understand who to invite to a first design workshop. During this first design workshop, we will discover your specific objectives, your constraints and explain the purpose of the different tools in an end-to-end process. This objectives-constraints-tools exercise will give us insight into how to shape each of the modules. Based on a good initial design, we will seek for internal feedback within your organization before launch.
Step 2 – Ideation (approx. 2 months)
During ideation, we will make a communication campaign for you such that the messaging on the innovation process is clear. We will invite employees to participate in webinars, ideation workshops, … to ensure employees feel enthusiastic and able to submit ideas. We help your internal project manager in monitoring the flow of ideas. We also provide tools to make evaluation of ideas easier.
We organize selection meetings with stakeholders following our DRIVE governance model to ensure there is buy-in for the decision to go for or to not pursue specific ideas. In our philosophy of caring for people’s competence development, we diligently organize the feedback to participants.
It is not an easy task to strictly select ideas. Therefore, we typically introduce a concept day during which a first selection of idea owners is invited to work during 1 day on the essentials of their idea (problem, customer, problem, hurdles, team members needed) and present it to management. That way, management can make a more informed decision on the projects to send to the maturation phase.
Step 3 – Maturation (approx. 2-3 months)
Step 3.a – Team formation
A selection of ideas/idea owners is then invited to form a team. As the team is an extremely important factor in innovation success, we will help each idea owner form a passionate team. Dependent on your organization’s objectives, we will determine the suitability of the digital versus live marketplace & poster sessions. In this digital age, we still strongly believe in the force of human interaction and will determine together with you how to ensure there is a ‘band of brothers’ among your employees. Not only are these marketplaces a great opportunity for mingling among employees, it’s also for management a great opportunity to get to know the ideas and people involved.
Step 3.b – Gathering research insights to advance the concept
In this phase we help the team gather more information on the customer, competition and technology. Beyond gathering direct customer input we support in areas such as market potential estimation, customer segmentation and validation, competitive landscape and differentiation, and business model benchmarking. For more information about this phase visit our research for innovation page.
Step 3.c – Maturing the idea in maturation workshops
The teams (typically 5 to 7 teams) then participate in several days of workshops (typically 5 to 7 days) to mature their idea. The end point of such a bootcamp is typically a 12 min presentation following our template. After the last day of the bootcamp, we organize dry-runs with the teams to ensure they are well prepared to pitch to management.. Based on that pitch, top management will then decide which projects to take forward towards launch.
Step 4 – Go-to-market: Validation & experimentation (approx. 6- 9 months but dependent on the industry)
Great, senior management has decided that these projects can move to the validation & experimentation phase. In this phase, further resources are devoted to the project to validate the assumptions made in the previous phase. In this phase we apply a lean methodology to help you test and further develop your innovation.