15-16 June 2023
Rotterdam
Customer-Centric Innovation
We will take you on a 2-day journey from empathizing with customers to building compelling value propositions. Whether your function is in innovation, marketing, market research, and beyond, we will work together to help you become more customer-centric.
Here are some things that you can expect
- Fresh tools and frameworks to help you succeed
- Active learning methodologies
- Curriculum built in relevance and rigor
- Atmosphere built for cross-polination & networking
- Personal Innovator's Workbook
Topics we will cover
Source of inspiration
Capture the true VoC
Tell inspirational stories
Design thinking
Customer personas
Jobs to be done
How might we's
White & dark horsing
Idea napkins
CJ mapping
Beyond satisfaction
Blue ocean strategy
Value creation & extraction
Assumption testing
Building a pitch
Our Team
Elio Keko, PhD
Passionate about customer-centricity & marketing strategy, specializing in employee-based innovation.
Isabel Verniers, PhD
Professor with a passion for unleashing change within organizations, specialized in stakeholder management.
Jorne Valstar
Senior Associate at MTI² with ample experience in innovation-based projects from ideation to inception.
Stefan Stremersch, PhD
World renowned professor specialized in innovation diffusion, marketing of science & commercialization of new technologies.
Elke Cabooter, PhD
Sales professor, with a passion for marketing, customer insights and interpreting data.
Gert Jan Prevo, drs
Passionate and experienced marketer with a special interest in marketing of innovations.
Join our Open Program!
Fee per participant: €2,400 (excl. VAT).
To sign up or to ask a question about this program, contact us.
Type your message, leave your details and we will get back to you with an answer!
MTI² Team
Note: Rates for the two-day program include refreshments & lunches for the 2 days, but exclude dinner, accommodation & travel expenses.