Discover the needs of tomorrow's customers and launch new solutions and business models they will love


Customer Discovery Sprints

Discover how the needs of your customer are changing

Why Customer Discovery Sprints?

• An in-depth understanding of customers through empathy maps and personas

• A priority mapping of personas in terms of attractiveness (size, relevance, access)

• Input from management on strategic priorities in terms of targeting


Through customer sprints we guide and coach participants through a better understanding of the needs of tomorrow’s customers. We typically do this through 2-4 webinars (once or twice per week) with some “homework” in between. In these webinars, we tailor design thinking tooling and share inspiring cases to help participants better understand how customer needs are shifting.

Examples of tools we use in our customer sprints include "personas", "jobs to be done" and "empathy mapping", etc.

Empathy Mapping:


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