Prof.dr. Elio Keko
Associate Principal, Marketing & Innovation
Elio Keko is a Associate Principal at MTI². Elio has been involved in innovation initiatives for several multinational companies and organizations including Michelin, SKF, Ghent University, Merck, Baloise, etc.
He has also been highly involved in academies for Boehringer Ingelheim (marketing academy) , Novartis (marketing academy) and Aliaxis (innovation & marketing academy), bringing his expertise in areas such as digital marketing, market research and marketing innovation.
While being involved in offering coaching and research to innovation teams on their way to bringing their ideas to market, he has also co-authored several case studies with companies such as Komatsu Ltd., Babcock International and Rabobank.
He obtained his PhD at the Business Economics department of the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. There Elio taught marketing strategy for five years. He is working in several high impact research topics, specializing in the effects of innovation on company performance, and studying the benefits of crowdsourcing and grassroots (employee-based) innovation.