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EMAC Winner 2020: Stefan Stremersch

Stefan Stremersch receives highest honor from the European Marketing Academy (EMAC)


EMAC underlines the outstanding marketing scholarship and contributions to the marketing field by our founder, Prof. Stefan Stremersch.

On February 7th 2020, The European Marketing Academy released the following announcement:

The European Marketing Academy (EMAC) is pleased to announce that the winner of the EMAC Distinguished Marketing Scholar Award 2020 is Professor Stefan Stremersch.

Professor Stremersch will officially be presented with the Award at the upcoming EMAC conference in Budapest, Hungary (May 27-29, 2020), where he will give an invited presentation in a special session.

This annual award is designed to be the highest honor that a marketing educator with extensive connections to EMAC can receive. The two main criteria for the award are: (1) outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) outstanding contributions to the European Marketing Academy.

Stefan Stremersch is the Desiderius Erasmus Distinguished Chair of Economics and Chair of Marketing at Erasmus University and Visiting Professor of Marketing IESE Business School in Spain.

Stefan is a prolific scholar who has published 48 articles. In addition to 11 in IJRM, they include 9 in the Journal of Marketing, 8 in Marketing Science, and 6 in JMR. This work spans several areas including innovation, diffusion, and marketing strategy, with a special interest in industries such as life sciences and technology. In addition, he is a leading expert in assessing the academic impact of published research (Scientometrics).

His research has had substantial impact. It has received 2126 citations in ISI-Web of Science where he has an H-index of 22 and 5730 Google Scholar citations with an H-index of 32. Several of his papers have won awards. They include the Maynard award at the Journal of Marketing and the IJRM best paper award twice. He also has been a finalist for the Marketing Science Long-Term Impact Award four times and for the IJRM Steenkamp Long Term Impact Award five times.

Stefan has received numerous career awards. He was selected as an MSI young scholar, won the AMA early career award for contributions to marketing strategy, and the Johannes Cornelis Ruigrok award for early career research in the social sciences, an award given only every four years to an economist. He was also the first business economics professor appointed to the Young Academy of the Royal Dutch Academy for the Sciences. He is also an EMAC Fellow.

Professor Stremersch has been a major contributor to EMAC. He was co-editor of IJRM and he edited several special issues of the journal. He was an editorial board member for 15 years and policy board member for 12. He has served on the EMAC Steering Committee and been a Doctorial Consortium Faculty member multiple times. He also organized the successful first AMA – EMAC symposium at Erasmus.

Given his rigorous and impactful research, his substantial contributions to EMAC, along with his exceptional service to the marketing community at large, Professor Stefan Stremersch fully merits the EMAC Distinguished Marketing Scholar Award.

The Award Committee consisted of Don Lehmann (Chair), Eitan Muller and Roland Rust.

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