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Discover the needs of tomorrow's customers and launch new solutions and business models they will love


Experimentation& Prototyping

Design experiments to validate your assumptions in a real-life environment

Why Experimentation & Prototyping?

• You have a clear roadmap for real-world experiments that prove the value of your innovation for the organization

• Your organization is ready to (further) launch innovations

• Your innovation finds a home


We collaborate with teams to design the right experiments and research to validate their ideas in the real-world. We strive to achieve the simplest and most efficient experiment that maximizes learning for the team. We do so according to the lean methodology, which ensures that teams do not have too little but also not an overload of research.

Example of one of the tools we use to help with experimentation (Hypothesis Action Card):

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