Experiment:

Inception

De-risk and accelerate your go-to-market

Why Inception & De-Risking?

• (Un)validated assumptions for the business cases

• Sharp information on viability of business cases

• Achieve a robust business case that allows management to confidently decide whether or not to pursue it 

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How?

We help teams identify and clarify the most critical assumptions underlying their business models and find the right questions to validate such assumptions. We do so through an iterative process with online coaching and guidance where we set clear stages and checkpoints that ensure rapid progress towards (lean) business case validation. We tailor the tooling and methods to your needs.

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Example of one of the tools we use in the inception phase (assumption matrix):