INNOVATION RESEARCH

From gathering inspiration to bringing innovation to market, we provide you with tools & guidance to learn

Our Guiding Principles

01.

We aim to use minimum resources & time

02.

We give you insights, not just endless data

03.

We get your problem first, not blindly answer questions

04.

We guide teams to the best way to answer questions

The Best of Both Worlds to Become Your Perfect Partner

Academia

Consulting

  • Always conduct rigorous research

  • Extensive knowledge of tools

  • Extensive knowledge of methods

  • Broad array of online sources

  • Brought many innovations to market

  • Applied tools & methodologies with top innovators globally

  • Knowledge of specific industries (e.g. life science, automotive, ...) 

Seamlessly Digitally Enabled

Everything offered online with tested tools to cater to your needs and teams globally.

Online tools available for team collaboration, guidance of teams, and data gathering.

Our Offering

CUSTOMER

DISCOVERY

keywords: design thinking, personas, jobs to be done, customer journey mapping

TREND 

RESEARCH

keywords: disruptive trends, future markets, social change, competitive analysis

LEAN RESEARCH &

CUSTOMER VALIDATION

keywords: market sizing, business model, benchmarking, partner search

INCEPTION/INCUBATION

RESEARCH & GUIDANCE

keywords: validate assumptions, hypothesis action cards, design experiments

CLIENTS WE HAD THE PRIVILEGE OF WORKING WITH  

© 2020 MTI² (The Marketing, Technology, & Innovation Institute)

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