Inspiration shots: The marketer of the future
Online session given by Prof.dr. Isabel Verniers, February 10th, 15:00-16:15 CET
Isabel is Senior Principal at MTI². She has co-designed and led several award-winning innovation and upskilling processes across a diverse set of industries such as pharmaceuticals and life sciences, automotive, chemicals, construction, engineering, financial services, and telecommunications,. Specifically, Isabel co-designed and deployed processes for clients such as Baloise Insurance, Michelin, Merck, Baxter, KLM, MAHLE, Novartis, SKF, SABIC, Agentschap voor Ondernemersvorming (Flemish Government) and the University of Ghent.
In these processes, Isabel also delivers upskilling and coaching sessions for employees and innovators. Besides her consulting and mentoring work, Isabel is Visiting Professor at the University of Ghent in Belgium (her alma mater) in the area of marketing, innovation, and organization. Isabel has been a speaker and chair at several international conferences on the topic of change and innovation management.
Isabel will deliver an inspiration shot where she shares insights and her views on the role of the future marketer. Through inspiring cases and evidence, Isabel argues that to deal with an increasingly fast-paced and complex world, marketers need to ACT now, i.e., to be:
• Agile: Excel in the process but rise above it to "own the business"
• Collaborative: Create great teams (bonding) but, importantly, also cross-pollinate across teams and functions (internal bridiging) and towards the outside world (external bridging).
• Tech-savvy: Embracing new marketing technologies to unlock new interactions with customers and firms, and novel insights.
We will provide an engaging virtual setting for this session. As we are aiming for a friendly interactive session, we are limiting participation to a small intimate group of people.
How to register?
Would you like to join this session on February 10th at 15.00 CET (duration: 1h15)? Then please send an email to firstname.lastname@example.org indicating: