Prof.dr. Ivan Guitart
Ivan Guitart is a fellow of MTI²’s Academic Creativity Labs. His expertise includes the measurement and improvement of advertising effectiveness across digital and traditional channels. In his recent work, he has focused on television advertising, search engine advertising, social media advertising, and email marketing.
Ivan Obtained his PhD from IESE Business School and is currently an Associate Professor of Marketing at emlyon Business School, France. At this institution, he is also the head of the Research Center for Marketing Technology and Customer Insights.
Ivan’s research has appeared in leading international journals such as the Journal of Marketing Research, The Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. He regularly teaches marketing analytics, market research, and digital marketing.