Senior Associate, Marketing

Jorne Valstar


Jorne Valstar is Senior Associate at MTI². Jorne is the innovation training lead at MTI2. He organizes, builds, and facilitates innovation trainings, digitally and face-to-face.

Given his expertise in innovation, he is also involved in innovation processes where he coached hundreds of participants and teams at multiple large multinational firms such as Merck, Aliaxis, Bio-Techne, Nefab. 

Jorne has also delivered applied project trajectories and trainings to marketers and innovators from companies such as Maersk, Mondi Group, Smurfit Kappa,, Danone, and Informa, to name just a few. He can effectively organize and facilitate whole processes and trajectories, making sure all runs smoothly.

One of Jorne’s strengths is to do a deep dive into science-based or technical markets and ideas. With his research efforts, he enables multidisciplinary innovation teams to find the right evidence for their questions and he can challenge innovation teams on their assumptions. This makes him a knowledgeable innovation coach who can be a true challenger but also blend in as a team member. His hands-on attitude is a characteristic that adds value to the assignments he is involved in.

Jorne’s background is in economics and marketing. He obtained two master degrees 1) in behavioral economics and 2) marketing from Erasmus School of Economics in Rotterdam.