About Stefan
Prof. dr. Stefan Stremersch is a renowned marketing and innovation expert, researcher, speaker, and entrepreneur. Recognized as a leading academic and advisor, Stefan has published award-winning research in top marketing journals and worked with industry leading companies worldwide. He has also turned his passion for writing into books. His first book “How Winners Make Choices” made it into the top 10 best selling management books that year. His latest book, “The Talent Advantage”, will be launched Fall 2025 and he will be doing exclusive talks prior to the official launch.
His entrepreneurial journey began with the founding of MTI² (The Marketing Technology and Innovation Institute), a consultancy & training agency that empowers companies to strengthen their commercial and innovation capabilities. Stefan has worked with global organizations such as Merck, Siemens, GSK, KLM, Novartis, Michelin, and many more delivering executive education and actionable strategies that drive impact.
Stefan holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair of Marketing at Erasmus University Rotterdam. He has taught at leading institutions like IESE Business School and Duke University, specializing in marketing strategy, innovation, and new product commercialization. Currently, he uses this experience in his talks as a keynote speaker for the Innovation Roundtable, the leading network exclusively for corporate innovation executives.
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“Really enjoyed your talk, Stefan. You really hit it home! Highly relevant for our innovation department”
Innovation & Strategy Manager
“The Roundtable Experience was great! Excellent mixture of inspirational and practical tips on what we can do. It was really motivating.”
Training & Capabilities Director
“Really different than other talks because of the rigor he brings. You will for sure go out with tons of inspiration”
Head of Commercial Excellence
Written by: Stefan Stremersch
Support of: Nuno Almeida Camacho & Isabel Verniers
COMING SOON
Following the success of his last book: How Winners Make Choices, Stefan Stremersch returns with a new book on innovation talent.
Stay tuned for the official release of The Talent Advantage: Empowering Innovation Competencies. This new book explores how organizations can cultivate human talent to drive sustainable innovation and competitive advantage. Drawing from 25 years of experience and real-world success stories, Stefan provides actionable strategies and evidence-based insights to develop innovation competencies.
FORMULAS
Stefan’s keynotes are aimed to provide inspiration, make people think differently or open up their eyes. He shares engaging case examples from his academic and business career.
In a workshop, Stefan combines the keynote inspiration with application to your context. The audience works on an engaging exercise in small groups to gain actionable strategies to bring home.
Customer Insights
Seeing the unseen
Stefan will showcase methods to leverage customer insights, including small data and GenAI, using tools like the 'Customer Insights Wheel' to enhance innovation and improve existing strategies.
Commercial Capabilities
The ever-changing chameleon
Stefan will explore key factors driving commercial transformation, including market complexity and AI, sharing examples and pitfalls to avoid for effective capability programs in a fast-changing environment.
GenAI for Innovation
Make GenAI Your Ally
Stefan will explore strategies for using GenAI to drive innovation, offering practical tools and insights on engaging, training, and sharing to fuel breakthrough transformation and discover customer needs.
AI to deliver Seamless CX
Mission Possible
Stefan will share practical examples of using AI to enhance CX and omnichannel execution, addressing competency gaps and creating actionable programs to leverage AI for improved customer experiences.
Get in Touch
stefan.stremersch@mti2.eu