Stefan Stremersch
“Innovation talent turns human potential into commercial success and business results.”
About Stefan
Prof. dr. Stefan Stremersch is a renowned marketing and innovation expert, researcher, speaker, and entrepreneur. Recognized as a leading academic and advisor, Stefan has published award-winning research in the best scholarly journals and worked with industry leading companies worldwide. His first book “How Winners Make Choices” made it into the top 10 best selling management books that year. His latest book, “The Talent Advantage”, will be launched Fall 2025 and he will be doing exclusive “preview” talks prior to the official launch.
His entrepreneurial journey began with the founding of MTI² (The Marketing Technology and Innovation Institute), a consultancy & training agency that empowers companies to strengthen their commercial and innovation capabilities. Stefan has worked with global organizations such as Merck, Siemens, GSK, KLM, Novartis, Michelin, and many more delivering executive education and actionable strategies that drive impact.
Stefan holds the Chair of Market Insights and Innovation at Erasmus University Rotterdam. He has taught at leading business schools such as IESE Business School and Fuqua School of Business (Duke University), specializing in marketing, innovation, and new product commercialization. He delivers keynotes at companies, public organizations, and at major industry conferences.
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“I really enjoyed your talk, Stefan. You really hit it home! Highly relevant for our innovation department”
Innovation & Strategy Manager
“The Roundtable Experience was great! It was an excellent mixture of inspirational and practical tips on what we can do. It was really motivating and I want to get straight to the actions I wrote down for myself.”
Training & Capabilities Director
“Really different than other talks because of his rigor and style. The message was positive and engaging, but also named the elephant in the room. I went out with tons of new inspiration and action plans.”
Head of Commercial Excellence
Written by: Stefan Stremersch
with: Nuno Almeida Camacho & Isabel Verniers
COMING SOON
Following the success of his last book: How Winners Make Choices, Stefan Stremersch returns with a new book on innovation talent.
Stay tuned for the official release of The Talent Advantage: Empowering Innovation Competencies. This new book explores how organizations can cultivate human talent to drive sustainable innovation, commercial success and competitive advantage. Drawing from 25 years of experience and real-world success stories, Stefan provides actionable strategies and evidence-based insights to develop innovation competencies.
FORMULAS
Stefan’s keynotes are aimed to provide inspiration, make people think differently and provide a new perspective. He shares engaging case examples from his academic and business career.
In a workshop, Stefan combines a keynote with direct application to your context. You work on an engaging assignment in small groups to identify actionable strategies.
Workshop
Customer Insights: Seeing the unseen
How to harness customer insights to supercharge front-end innovation? Stefan will introduce powerful, often overlooked methods to incorporate customer insights into the innovation process, emphasizing the use of small data and GenAI. This interactive session will allow participants to explore the ‘Customer Insights Wheel’, a collaborative tool to enhance co-creation, observation, and intuition for breakthrough innovation.
What do YOU get out of this?
You will examine how effective your current methods are – and where to improve. Explore the techniques to harvest customer insights beyond the obvious.
Transforming Commercial Capabilities: The ever-changing chameleon
How to adapt to this fast-changing environment? Companies need to become ‘an ever-changing chameleon’, transforming their commercial capabilities to be able to keep up. Stefan will dive into the key factors driving the transformation of commercial capabilities, from the increasing complexity of markets to the growing influence of AI.
What do YOU get out of this?
You will be inspired by examples on the factors that are fueling the transformation of commercial capabilities and find common pitfalls that can make your commercial capability program ineffective.
Keynote
Workshop
GenAI for Innovation: Make GenAI your ally
How to leverage GenAI to unlock innovation and discover customer needs? Stefan will delve into the key strategies for activating Gen AI in innovation, from ideation to validation. He shares an interactive tool to spot opportunities of GenAI for your specific organization, highlighting 3 essential transformation components: engage, train, and share.
What do YOU get out of this?
You will gain practical ways to leverage GenAI that fuel breakthrough innovation and get the essentials for your transformative journey.
Leveraging AI to Deliver Seamless CX: Mission Possible
Stefan will share practical examples on how to leverage AI, and the competencies needed, to enhance CX and omnichannel execution. Explore how to find out the critical competency gaps in your firm and how to address them. He will highlight several factors fueling the transformation – from the rise of AI, to data explosion, to deep uncertainty.
What do YOU get out of this?
You will create an actionable program to leverage advances in AI to enhance CX across channels and touchpoints.
Workshop
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Get in Touch
stefan.stremersch@mti2.eu