About Stefan
Prof. dr. Stefan Stremersch is a renowned marketing and innovation expert, researcher, speaker, and entrepreneur. Recognized as a leading academic and advisor, Stefan has published award-winning research in top marketing journals and worked with industry leading companies worldwide. He has also turned his passion for writing into books. His first book “How Winners Make Choices” made it into the top 10 best selling management books that year. His latest book, “The Talent Advantage”, will be launched Fall 2025 and he will be doing exclusive talks prior to the official launch.
His entrepreneurial journey began with the founding of MTI² (The Marketing Technology and Innovation Institute), a consultancy & training agency that empowers companies to strengthen their commercial and innovation capabilities. Stefan has worked with global organizations such as Merck, Siemens, GSK, KLM, Novartis, Michelin, and many more delivering executive education and actionable strategies that drive impact.
Stefan holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair of Marketing at Erasmus University Rotterdam. He has taught at leading institutions like IESE Business School and Duke University, specializing in marketing strategy, innovation, and new product commercialization. Currently, he uses this experience in his talks as a keynote speaker for the Innovation Roundtable, the leading network exclusively for corporate innovation executives.
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“Really enjoyed your talk, Stefan really hit it home! Highly relevant for our innovation department”
Innovation & Strategy Manager
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“The Roundtable Experience was great! Excellent mixture of inspiration practical tips on what we can do. It was really motivating.”
Training & Capabilities Director
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“Really different than other talks because of the rigor he brings. You will for sure go out with tons of inspiration”
Head of Commercial Excellence
Written by: Stefan Stremersch
Support of: Isabel Verniers, Nuno Almeida Camacho and Elio Keko
COMING SOON
Following the success of his last book: How Winners Make Choices, Stefan Stremersch returns with a new book on innovation talent.
Stay tuned for the official release of The Talent Advantage: Empowering Innovation Competencies. This new book explores how organizations can cultivate human talent to drive sustainable innovation and competitive advantage. Drawing from 25 years of experience and real-world success stories, Stefan provides actionable strategies and evidence-based insights to develop innovation competencies.
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FORMULAS
Stefan’s keynotes are aimed to provide inspiration, make people think differently or open up their eyes. He shares engaging case examples from his academic and business career.
In a workshop, Stefan combines the keynote inspiration with application to your context. The audience works on an engaging exercise in small groups to gain actionable strategies to bring home.
Workshop
Customer Insights: Seeing the unseen
How to harness customer insights to supercharge front-end innovation? He will introduce some of the most powerful yet often overlooked methods to put voice of the customer in the innovation process. Companies will need to understand the importance of leveraging small data and activating GenAI to unlock customer insights. In this interactive and practical presentation, Stefan gets participants working on customer insights via the ‘Customer Insights Wheel’, a collaborative tool to enhance co-creation, observation, and intuition for breakthrough innovation.
What do YOU get out of this?
You will examine how effective your current methods are – and where to improve. Explore the techniques to harvest customer insights beyond the obvious.
Transforming Commercial Capabilities: The ever-changing chameleon
How to adapt to this fast-changing environment? Companies need to become ‘an ever-changing chameleon’, transforming their commercial capabilities to be able to keep up. Stefan will dive into the key factors driving the transformation of commercial capabilities, from the increasing complexity of markets to the growing influence of AI.
What do YOU get out of this?
You will be inspired by examples on the factors that are fueling the transformation of commercial capabilities and find common pitfalls that can make your commercial capability program ineffective.
Keynote
Workshop
GenAI for Innovation: Make GenAI your ally
How to leverage GenAI to unlock innovation and discover customer needs? Stefan will delve into the key strategies for activating Gen AI in innovation, from ideation to validation. He shares an interactive tool to spot opportunities of GenAI for your specific organization, highlighting 3 essential transformation components: engage, train, and share.
What do YOU get out of this?
You will gain practical ways to leverage GenAI that fuel breakthrough innovation and get the essentials for your transformative journey.
Leveraging AI to Deliver Seamless CX: Mission Possible
Stefan will share practical examples on how to leverage AI, and the competencies needed, to enhance CX and omnichannel execution. Explore how to find out the critical competency gaps in your firm and how to address them. He will highlight several factors fueling the transformation – from the rise of AI, to data explosion, to deep uncertainty.
What do YOU get out of this?
You will create an actionable program to leverage advances in AI to enhance CX across channels and touchpoints.
Workshop
Get in Touch
stefan.stremersch@mti2.eu