Stefan Stremersch
” Innovation talent turns human potential into commercial success and business results.”
About Stefan
Prof. dr. Stefan Stremersch is a renowned marketing and innovation expert, researcher, speaker, and entrepreneur. Recognized as a leading academic and advisor, Stefan has published award-winning research in the best scholarly journals and worked with industry leading companies worldwide. His first book “How Winners Make Choices” made it into the top 10 best selling management books that year. His latest book, “The Talent Advantage”, will be launched in the Fall of 2025 (September 3) and he will be doing exclusive “preview” talks prior to the official launch.
His entrepreneurial journey began with the founding of MTI² (The Marketing Technology and Innovation Institute), a consultancy & training agency that empowers companies to strengthen their commercial and innovation capabilities. Stefan has worked with global organizations such as Merck, Siemens, GSK, KLM, Novartis, Michelin, and many more, delivering executive education and actionable strategies that drive impact.
Stefan holds the Chair of Market Insights and Innovation at Erasmus University Rotterdam (Erasmus School of Economics). He has taught at leading business schools such as IESE Business School and Fuqua School of Business (Duke University), specializing in marketing, innovation, and new product commercialization. He delivers keynotes at companies, public organizations, and major industry conferences.
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“I really enjoyed your talk, Stefan. You really hit it home! This was highly relevant for our innovation department”
Innovation & Strategy Manager
“The Roundtable Experience was great! It was an excellent mixture of inspirational and practical tips on what we can do. It was really motivating and I want to get straight to the actions I wrote down for myself.”
Training & Capabilities Director
“Really different than other talks because of his rigor and style. The message was positive and engaging, but also named the elephant in the room. I went out with tons of new inspiration and action plans.”
Head of Commercial Excellence
COMING SOON
Stay tuned for the official release of The Talent Advantage: Developing your workforce to drive innovation and business results. This new book explores how organizations can cultivate human talent to drive sustainable innovation, commercial success and competitive advantage. Drawing on 25 years of experience and real-world success stories, Stefan provides actionable strategies and evidence-based insights to develop innovation competencies. Click here for a synopsis of the book.
FORMULAS
Stefan’s keynotes are aimed to provide inspiration, make people think differently and provide a fresh perspective. He provides scientific fundamentals and engaging case examples from practice.
In a workshop, Stefan combines a keynote with direct application to your context. You work on an engaging assignment in small groups to identify actionable strategies. Typically he brings a template for the group to work on during the assignment as a roadmap.
Keynote
ARCHITECT YOUR TALENT ADVANTAGE: HOW TO DEVELOP THE INNOVATION POTENTIAL OF YOUR PEOPLE AND YOURSELF
In this talk, Stefan brings the key insights from his new book “The Talent Advantage”. He challenges the conventional belief that process drives innovation: “Your people are the key and the real engine of innovation. And not just the superstars, but everyone.”
Stefan identifies three main building blocks to develop your people’s full potential:
- Purpose: Meaning moves people more effectively than money. Learn how to turn purpose into a tangible driver of performance.
- People: Which people can you develop and why? How do you motivate them? What needs do they universally have that you should deliver on?
- Proficiency: How can you develop your people to a higher proficiency level? How do you effectively use templates, tools and programs to move them up the ladder? And how can AI help humans in doing so?
If you want to make it practical, then consider complementing the keynote with a hands-on workshop. The most common workshop formula puts you on an architecting journey. On that journey, you adopt the tools in the book, such as the Innovation Wheel, to map out how you can improve the innovation competencies of your team, your firm or yourself.
Let us know how we can tailor the experience to your unique needs to craft your unique Talent Advantage!
WIRING INNOVATION IN THE DNA OF YOUR ORGANIZATION
Innovation is no longer the job of the few. If you want to succeed, innovation needs to become the responsibility of many. And while innovation can be greatly assisted with Artificial Intelligence, for most organizations it is hard to automate and requires human potential to manifest itself in innovation talent.
But how do you seed innovation competencies among the many? How do you wire innovation in the DNA of your organization? In this talk, Stefan elaborates on the science behind the innovation of the many. Why does it lead to strong innovation results and how did it drive human ingenuity? And how can it be governed and led? What is required of leaders in terms of transformation to harvest on the innovation potential of anyone and turn them into business results?
Beyond the talk, if you take the walk, Stefan builds together with you your roadmap how to make this happen in your organization. In this way, you will harvest concrete ideas that you can start implementing the day after.
Workshop
Workshop
CUSTOMER INSIGHTS FOR INNOVATION IN THE AGE OF AI
Customer insights are critical to drive front-end innovation to commercial success. Stefan introduces powerful, but often overlooked, methods to incorporate customer insights into the innovation process. He brings novel inspiration on the use of small data versus big data. And he explores how you can use GenAI beyond synthetic customer personas. Expand your keynote with a roundtable workshop on the ‘Customer Insights Wheel’. With this collaborative tool you can gain breakthroughs in how you co-create with your customers, how you can better observe them in their natural habitats, and how you can use imagination techniques to put yourself in the shoes of your customers. The Wheel also enables a deep dive in the many doors that GenAI opens for better customer insights at low cost and phenomenal speed to arrive at fast prototyping.
Assess how effective your current methods are and where to improve them. Explore the techniques to harvest customer insights beyond the obvious. Gain an improvement roadmap that makes you start tomorrow and sustain your improved customer insights activities in the future long after the workshop took place.
TRANSFORM YOUR COMMERCIAL CAPABILITIES TO BE FUTURE-PROOF
Many companies are changing their commercial model to be future-proof. Some aim to build higher customer-centricity. Others want to increasingly benefit from leveraging stronger data. Still others want to build strong business partnerships with their customers rather than just sell in a transactional manner. Beyond that Artificial Intelligence opens up many opportunities and risks for commercial teams.
But to change your commercial model, you need to re-align the commercial capabilities of the firm, which in many companies also boils down to upskilling commercial functions. How do you organize this upskilling in the best manner? Stefan shares examples of companies that set up their own commercial academies. How do companies set up the governance structure of such academies? How do you prioritize learning needs and training concepts? Who do you include in learning activities according to role and responsibility? How do you organize learner journeys? How do you create snackable and engaging content? In this talk, you get the best from what other companies are doing. A follow-on workshop drives it home and enables you to come together as a team which approach is right for you and what are the steps you need to sequentially take to drive this home.
Keynote
Workshop
GENERATIVE AI FOR CUSTOMER-CENTRIC INNOVATION
Generative AI is a real game-changer for innovation. Among surveys of leading executives, innovation is in the top 4 areas that will be affected in a major way by GenAI. In this talk, Stefan highlights which are the prime areas we see GenAI succeed as a catalyst for innovation. And… which are the areas in which GenAI seems to disappoint companies…
Expect to be inspired by how GenAI can help you strategize which innovation domains you should focus your efforts on. And how it can teach you what the customer really wants. Or, how synthetic customers can provide user feedback on prototype designs. Or, how synthetic interviewers can interview a mass of customers and categorize their feedback in a matter of hours not weeks or months. And are you already role playing sales conversations with GenAI to tell you which will be the main adoption obstacles of your innovation?
All of these questions are addressed in this whirlwind talk through the application of GenAI for customer-centric innovation. If you want to enrich the talk, you can add a tutorial workshop. In this tutorial workshop you and your team home in on one of three topics: (1) innovation domain setting with GenAI (are we homing in on the right domains or are we off and why?); (2) synthetic customer sensing (how to set up synthetic personas, how to prompt them and how to separate reality from hallucination); (3) how to sales role play with customers to discover the main adoption hurdles? Walk out with real GenAI experience under your belt on your business, with output you can directly use to steer your innovation efforts.
Get in Touch
info@mti2.eu