Transforming the innovation culture

The Challenge

Michelin wanted to use the creativity of its employees to drive new business growth. They wanted to make innovation the responsibility of all employees and create a culture of innovation outside the normal Michelin routines.


  • 4,500+ ideas submitted

  • 100 innovation teams coached by MTI²

  • 14 ventures incubated by Michelin

  • A newly formed Incubator Program Office (IPO)

"Innovation is our main growth driver, as it has been since our beginning. But, it’s everyone’s business, and we must do everything possible to unleash the creative capabilities of Michelin employees."

Jean-Dominique Senard,

Michelin CEO

"I really appreciate all the work that was done and the incredible effort put forward by MTI² to make InnovationWorks a success. Truly a successful partnership."

Pedro Costa,

Head of Michelin Incubator Office

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