Principal, behavioral insights and analytics

dr. Nuno Camacho


Nuno has more than a decade of experience in the study of behavioral and customer insights. Over the years, Nuno has delivered upskilling sessions and advised marketing and innovation teams across industries such as pharmaceuticals, telecommunications, and automotive. He often serves as a mentor of innovation and corporate venture teams. Nuno is an associate professor at Erasmus University Rotterdam

Nuno is an expert in customer insights and marketing analytics. He has more than 10 years of experience in the design and deployment of research studies using behavioral economics and behavioral sciences to better understand and model consumer decisions.

In the last decade, Nuno has coached and upskilled marketing and innovation teams at firms such as Alcatel-Lucent, Aliaxis, Baxter, Boehringer-Ingelheim, Merck Group, Michelin, NOS, Novartis, etc.

In addition, he has also conducted and supervised research projects at companies such as NOS, Sonae, Movvo, Salsa Jeans, Porto Airport, Danone, Plus, BP, Robeco, etc. He also worked on a variety of projects with public organizations and NGOs such as the EIT Health, NWO (NL), ISCTE (PT), TESE Social Innovation (PT), and MIT Portugal’s Lisbon-based accelerator (Building Global Innovators).

Nuno is also an associate professor of Business Economics at the Erasmus University Rotterdam, the Netherlands, where he is part of the management team of ECMI, the Erasmus Centre for Marketing and Innovation. Nuno has coauthored several case studies on companies such as Alcatel-Lucent, Movvo (received the FAE/EDP 2015 award; selected by the Portuguese Board Members Association), Merck (internal case study), Rabobank (mobile wallet), and Veniam (finalist of the FAE/EDP 2020 award).

Nuno obtained his PhD in Health Marketing (with distinction) at Erasmus University Rotterdam (the Netherlands), in which he studied the life-sciences industry (e.g., patient and physician decisions, adoption of new drugs, therapy adherence, patient empowerment, etc).

Nuno has published in some of the top journals in marketing (e.g., Journal of Marketing, Marketing Science, International Journal of Research in Marketing) and serves on the board of the International Journal of Research in Marketing and Marketing Letters.