Prof.dr. Patrick Van Kenhove
Patrick Van Kenhove is a fellow of MTI²’s Academic Creativity Labs. Patrick is senior full professor at Ghent University, Faculty of Economics and Business Administration, Belgium, where he is a member of the marketing, innovation and organization department. Patrick has expertise in Market Research and Consumer Behavior. At UGent, he teaches business research methods and market research.
Currently, he is the dean of the Faculty of Economics and Business Administration at Ghent University.
Patrick obtained his PhD in Business Economics at Ghent University about the topic of market segmentation. His most recent research is about unethical consumer behavior. He has published different books about market research and papers in a number of journals (e.g., Journal of Consumer Psychology and International Journal of Research in Marketing, Journal of Business Ethics, …).