Go Back TOOL Beta Research Project Canvas  Phase: Project Design Based on the business model canvas (by Osterwalder & colleagues), we developed the beta research project canvas. This allows you to mature your idea napkins into simple one-pager that describes the academic research project in more detail. Check out this…

Go Back TOOL Idea Napkin  Phase: Project Design Idea napkins are a great template to make ideas land. As the example here shows an idea napkin may contain the following: the research questions or hypotheses of the research the data collection method the method employed to analyze the data the…

Go Back TOOL How Might We Questions  Phase: Domain Immersion Following immersion with key stakeholders in your value chain, researchers should develop key insights. The next step is to then formulate “How Might We’s?” (HMW’s) as shown in the example here. HMW’s aid in narrowing the challenge (i.e., solution space)…

Go Back TOOL Research Value Chain  Phase: Domain Immersion A first step in domain immersion, is to map out your value chain, to decide on where you should immerse. The figure here shows an example of the value chain from the viewpoint of a typical empirical quant researcher in marketing.…

Go Back TOOL Domain Overview  Phase: Domain Exploration The domain exploration phase ends with a first selection of domain(s) you consider immersing in. The domain overview figure here brings the explored domains in one overview and takes into consider multiple inspiration sources. You can then select domains to immerse in…

Go Back TOOL Collaboration Network  Phase: Domain Exploration Your collaborators will be key to deciding which domain to immerse in. The collaboration network figure shown here helps you to map out a collaboration team’s knowledge, methodological competences, and data access. You can then possibly add relevant team characteristics, such as…

Go Back TOOL Persona of “Me, Myself, and I”  Phase: Domain Exploration We believe that your research should be in a domain that you’re passionate about, you’re good at, and serves your goals (in career or life). The persona shown here helps you at the start of domain exploration to…