Needs-Features-Benefits-Results

Tool Needs-Features-Benefits-Results When developing and selling innovation, there is typically an overemphasis on features. A common mistake is to generate a long list of all that an innovation can do, without articulating how such features translate into customer benefits. That’s where the needs-features-benefits-results tool can be very powerful. This tool…
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Confrontation Matrix

Tool Confrontation Matrix Most people have heard of or done a SWOT analysis (i.e., identifying Strengths, Weaknesses, Opportunities, and Threats). The next step after the SWOT, which is not always done, is to complete a confrontation matrix. To build the confrontation matrix you: 1.Define your top S, W, O, &…
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A/B Test Card

Tool A/B Test Card A/B testing is an experiment in which two (or more) versions of a variable are shown to different random audiences at the same time to see which has the biggest impact. It is a powerful tool that can help us continuously improve. Download the tool You…
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White & Dark Horsing

Tool White & Dark Horsing The white & dark horse terminology originates in horse racing and was widely adopted in politics. In innovation, white horse ideas are more conventional solutions to your challenge. Dark horse ideas are solutions that may seem unfeasible but have a chance to be great. Typically,…
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Market Sizing

Tool Market Sizing Market sizing, especially in the early phase of innovation projects, is not about reaching exact predictions, but about clarifying assumptions in a clear structure and about providing a ballpark range of innovations’ market potential. We typically combine top-down and bottom-up approaches to define the market size. We…
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Think Tanks

Think Tanks Deep dive on key technological or societal trends to create new game-changing solutions Think Tanks are designed to help your company deep-dive and develop innovations on specific domains. Typically, this involved 2-3 selected domains in promising business areas. We provide a clear process, tooling, and coaching to help…
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Hypothesis Action Card

Tool Hypothesis Action Card We use Hypothesis Action Cards (HACs) to translate assumptions into testable and precise hypotheses. We extended Alex Osterwalder’s testing toolbox to help innovation, marketing, sales and L&D teams develop precise hypotheses and a clear roadmap to test them. Here we explain the cards for innovation teams.…
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Customer Journey Mapping

Tool Customer Journey Mapping A customer journey map is a visual representation of the customer experience. It is a critical tool for innovation, aiding in the identification of customer needs and impact of a new solution on the customer experience. For marketing teams, customer journeys help us design effective omnichannel…
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E-learnings

Template E-learnings For our clients we develop e-learnings or, better said, customized asynchronous learning journeys. The trainings are asynchronous because the learners can go through the online training modules at their own speed, whenever they choose.  Customization is a crucial aspect to us. This allows us to give meaning to terms that…
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Assumption Matrix

Tool Assumption Matrix We typically build the assumption matrix at the end of our bootcamps, which allows us to kickstart the inception phase. This matrix is a simple tool that helps you prioritize which business case assumptions you need to test first. You can then validate these assumptions in the…
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