Selection

Tool Pricing Triangle When setting prices, we typically look at (1) value, (2) competition, and (3) cost. Academic research has shown firms that use that value-based pricing are most profitable. However, what we see is that the vast majority of companies price their products or services by anchoring on costs…
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Pricing Triangle

Tool Pricing Triangle When setting prices, we typically look at (1) value, (2) competition, and (3) cost. Academic research has shown firms that use that value-based pricing are most profitable. However, what we see is that the vast majority of companies price their products or services by anchoring on costs…
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Business Model Canvas

Tool Business Model Canvas The Business Model Canvas (BMC) was first developed by Alexander Osterwalder as part of his PhD work. Since its release it has become a very popular tool amongst start-ups and large firms. The BMC is a great way to summarize an innovative idea and asses if…
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Needs-Features-Benefits-Results

Tool Needs-Features-Benefits-Results When developing and selling innovation, there is typically an overemphasis on features. A common mistake is to generate a long list of all that an innovation can do, without articulating how such features translate into customer benefits. That’s where the needs-features-benefits-results tool can be very powerful. This tool…
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Confrontation Matrix

Tool Confrontation Matrix Most people have heard of or done a SWOT analysis (i.e., identifying Strengths, Weaknesses, Opportunities, and Threats). The next step after the SWOT, which is not always done, is to complete a confrontation matrix. To build the confrontation matrix you: 1.Define your top S, W, O, &…
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A/B Test Card

Tool A/B Test Card A/B testing is an experiment in which two (or more) versions of a variable are shown to different random audiences at the same time to see which has the biggest impact. It is a powerful tool that can help us continuously improve. Download the tool You…
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White & Dark Horsing

Tool White & Dark Horsing The white & dark horse terminology originates in horse racing and was widely adopted in politics. In innovation, white horse ideas are more conventional solutions to your challenge. Dark horse ideas are solutions that may seem unfeasible but have a chance to be great. Typically,…
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Market Sizing

Tool Market Sizing Market sizing, especially in the early phase of innovation projects, is not about reaching exact predictions, but about clarifying assumptions in a clear structure and about providing a ballpark range of innovations’ market potential. We typically combine top-down and bottom-up approaches to define the market size. We…
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Think Tanks

Think Tanks Deep dive on key technological or societal trends to create new game-changing solutions Think Tanks are designed to help your company deep-dive and develop innovations on specific domains. Typically, this involved 2-3 selected domains in promising business areas. We provide a clear process, tooling, and coaching to help…
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Hypothesis Action Card

Tool Hypothesis Action Card We use Hypothesis Action Cards (HACs) to translate assumptions into testable and precise hypotheses. We extended Alex Osterwalder’s testing toolbox to help innovation, marketing, sales and L&D teams develop precise hypotheses and a clear roadmap to test them. Here we explain the cards for innovation teams.…
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