Positioning Matrix

Tool Positioning Matrix The positioning matrix is a powerful tool to help innovation, marketing, and sales teams showcase the key benefits of their solutions or products. It is typically completed within the STP (segmentation-targeting-positioning) process. The positioning matrix is often also used to explain the competitive differentiation of one’s solution or product to internal…
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Targeting Matrix

Tool Size-Relevance-Access: Targeting Matrix The targeting matrix helps innovation, marketing, and sales teams choose the right target customers for their products. It is typically completed within the STP (segmentation-targeting-positioning) process. The tool allows teams to compare and score different potential customer segments to help them prioritize and sequence customer segments.…
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Innovation Process Design

Innovation Process Design Architecting your innovation journey We design and deploy results-oriented and scalable processes that allow you to reach your ambition. In designing your innovation process, we bring together our expertise in commercial capabilities and innovation, and our experience in deploying such processes at global innovation leaders. What is…
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Inception

Inception Faster, informed, and de-risked decisions Our inception supports companies in gathering the evidence they need to de-risk their innovation decisions and accelerate their go-to-market. We provide a clear process, tooling, and support to help teams test their key assumptions and make a clear roadmap for experimentation and market entry.…
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Learning Vision

Learning Vision Document A hands-on guide for your learning journey to success Do you feel exhausted by fragmented and uncoordinated trainings?  Do you struggle to articulate capability gaps or craft a clear vision for your learners’ journeys?  Longing for a centralized documentation of processes and tools to maintain training quality…
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Business case pitch deck

Template Business Case Pitch Deck To be selected to start the inception phase, innovation teams in our processes prepare a business case pitch. We use the business case pitch deck template to help teams with selected value propositions mature their ideas,  develop robust business cases, and present them to management to ask for the resources…
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Value proposition pitch deck

Template Value Proposition Pitch Deck Innovation teams build value proposition pitches at the end of the ideation phase. The value proposition pitch deck develops ideas, often selected from a large number of idea napkins, into more robust concepts. What is it? The value proposition pitch deck covers key steps in…
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Idea napkin

Template Idea Napkin We use Idea Napkins in early-stage ideation. Typically they follow ideation based on personas, ‘how might we’ questions, and white & dark horsing. Idea Napkins allow us to capture ideas from simple post-it notes and take them one step further. Download the PDF How to fill it…
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How might we

Tool How might we “How might we” statements are a way of framing questions that can help ideators generate more creative solutions to customer problems or challenges. The “how might we” question is open-ended and focuses on possibilities rather than limitations, encouraging creativity and removing mental blocks. Thus, we use…
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Jobs-to-be-done Canvas

Tool Jobs-to-be-done canvas The jobs-to-be-done (JTBD) canvas is a powerful tool that helps innovators shift their focus from solutions that customers use to the fundamental problems they are trying to solve. By identifying the specific jobs that customers are trying to get done, the canvas helps innovators to understand the circumstances and…
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