Customer Journey Mapping

Tool Customer Journey Mapping A customer journey map is a visual representation of the customer experience. It is a critical tool for innovation, aiding in the identification of customer needs and impact of a new solution on the customer experience. For marketing teams, customer journeys help us design effective omnichannel…
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E-learnings

Template E-learnings For our clients we develop e-learnings or, better said, customized asynchronous learning journeys. The trainings are asynchronous because the learners can go through the online training modules at their own speed, whenever they choose.  Customization is a crucial aspect to us. This allows us to give meaning to terms that…
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Assumption Matrix

Tool Assumption Matrix We typically build the assumption matrix at the end of our bootcamps, which allows us to kickstart the inception phase. This matrix is a simple tool that helps you prioritize which business case assumptions you need to test first. You can then validate these assumptions in the…
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Positioning Matrix

Tool Positioning Matrix The positioning matrix is a powerful tool to help innovation, marketing, and sales teams showcase the key benefits of their solutions or products. It is typically completed within the STP (segmentation-targeting-positioning) process. The positioning matrix is often also used to explain the competitive differentiation of one’s solution or product to internal…
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Targeting Matrix

Tool Size-Relevance-Access: Targeting Matrix The targeting matrix helps innovation, marketing, and sales teams choose the right target customers for their products. It is typically completed within the STP (segmentation-targeting-positioning) process. The tool allows teams to compare and score different potential customer segments to help them prioritize and sequence customer segments.…
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Innovation Process Design

Innovation Process Design Architecting your innovation journey We design and deploy results-oriented and scalable processes that allow you to reach your ambition. In designing your innovation process, we bring together our expertise in commercial capabilities and innovation, and our experience in deploying such processes at global innovation leaders. What is…
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Inception

Inception Faster, informed, and de-risked decisions Our inception supports companies in gathering the evidence they need to de-risk their innovation decisions and accelerate their go-to-market. We provide a clear process, tooling, and support to help teams test their key assumptions and make a clear roadmap for experimentation and market entry.…
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Learning Vision

Learning Vision Document A hands-on guide for your learning journey to success Do you feel exhausted by fragmented and uncoordinated trainings?  Do you struggle to articulate capability gaps or craft a clear vision for your learners’ journeys?  Longing for a centralized documentation of processes and tools to maintain training quality…
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Business case pitch deck

Template Business Case Pitch Deck To be selected to start the inception phase, innovation teams in our processes prepare a business case pitch. We use the business case pitch deck template to help teams with selected value propositions mature their ideas,  develop robust business cases, and present them to management to ask for the resources…
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Value proposition pitch deck

Template Value Proposition Pitch Deck Innovation teams build value proposition pitches at the end of the ideation phase. The value proposition pitch deck develops ideas, often selected from a large number of idea napkins, into more robust concepts. What is it? The value proposition pitch deck covers key steps in…
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