Template Idea Napkin We use Idea Napkins in early-stage ideation. Typically they follow ideation based on personas, ‘how might we’ questions, and white & dark horsing. Idea Napkins allow us to capture ideas from simple post-it notes and take them one step further. Download the PDF How to fill it…

Tool How might we “How might we” statements are a way of framing questions that can help ideators generate more creative solutions to customer problems or challenges. The “how might we” question is open-ended and focuses on possibilities rather than limitations, encouraging creativity and removing mental blocks. Thus, we use…

Tool Jobs-to-be-done canvas The jobs-to-be-done (JTBD) canvas is a powerful tool that helps innovators shift their focus from solutions that customers use to the fundamental problems they are trying to solve. By identifying the specific jobs that customers are trying to get done, the canvas helps innovators to understand the circumstances and…

Tool Persona A customer persona is a deep description exemplifying a specific customer profile. The idea is to specify customer characteristics, needs, wants and frustrations, a day-in-the-life, etc. At MTI², we don’t just teach you the logic behind personas – we let you immerse in them! We do so through…

Growth Academy From voice of customer to value propositions Our Innovation Growth Academy provides a step-by-step approach to gathering the voice of customer, developing new innovations, and building compelling value propositions. Participants learn and apply tools and templates including the voice of customer scripts, customer personas, jobs to be done,…

Innovation Bootcamps Innovate faster and smarter with innovation sprints that deliver results Do you have plenty of innovative ideas but lack a structured approach to stress-test them and mature their business cases quickly? Do you need better tools, methodologies, coaching, and feedback to convince senior executives to sponsor your projects?…

Customer-Centric Growth Flow Take charge of your future by discovering and experimenting today MTI²‘s Customer-Centric Growth Flow is the perfect solution for companies seeking to rethink their business models, understand new customer habits, and launch new products and services for today’s fast-paced world. “MTI²‘s results-oriented approach, clear process, and effective…