Persona

Tool Persona A customer persona is a deep description exemplifying a specific customer profile. The idea is to specify customer characteristics, needs, wants and frustrations, a day-in-the-life, etc. At MTI², we don’t just teach you the logic behind personas – we let you immerse in them! We do so through…
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Growth Academy

Growth Academy From voice of customer to value propositions Our Innovation Growth Academy provides a step-by-step approach to gathering the voice of customer, developing new innovations, and building compelling value propositions. Participants learn and apply tools and templates including the voice of customer scripts, customer personas, jobs to be done,…
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Innovation Bootcamps

Innovation Bootcamps Innovate faster and smarter with innovation sprints that deliver results Do you have plenty of innovative ideas but lack a structured approach to stress-test them and mature their business cases quickly? Do you need better tools, methodologies, coaching, and feedback to convince senior executives to sponsor your projects?…
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Growth Flow

Customer-Centric Growth Flow Take charge of your future by discovering and experimenting today MTI²‘s Customer-Centric Growth Flow is the perfect solution for companies seeking to rethink their business models, understand new customer habits, and launch new products and services for today’s fast-paced world. “MTI²‘s results-oriented approach, clear process, and effective…
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