Business Opportunity Plan
The Business Opportunity Plan (page 167 in the book) is a comprehensive document that serves as the foundation for stakeholder pitches.
How to fill it out?
Firms should customize the business opportunity plan and make their own template (ideally a maximum of 13-16 slides, if one makes the template in Powerpoint). Some firms emphasize certain parts more than others, other firms do the opposite. For filling in a business opportunity plan you would need a diverse team with sufficient experience and seniority.
What is the benefit?
Diving deeper into the business case using this Business Opportunity Plan has several benefits, including:
- It enables decision-makers to assess the business potential
- Firms can tailor the template to fit their context. This flexibility makes it a highly adaptable tool across different industries and innovation types.
- The Business Opportunity Plan helps in connecting the dots between customer needs, technical feasibility, and business impact, ensuring a coherent and aligned innovation story.
Download the Business Opportunity Plan template