Following immersion with key stakeholders in your value chain, researchers should develop key insights. The next step is to then formulate “How Might We’s?” (HMW’s) as shown in the example here. HMW’s aid in narrowing the challenge (i.e., solution space) by triggering ideators to consider a broad range of solutions while being guided by a clear direction. It also breaks down the problem into subproblems, which leads to a greater number and more original ideas.