Analytics Growth Flow: A partnership to marry ideation & implementation of new analytics solutions

Many firms are looking for analytics solutions that can improve marketing decisions, generation of customer and market insights, or operational improvements. From better predictive models to help commercial teams improve their hit rates, to novel approaches to gather customer intelligence, or optimization models to reduce operations costs and increase speed, analytics are here to stay. However, when talking with firms searching for new analytics solutions, many refer at least one of the four challenges below.


Analytics Growth Flow: MTI² and LTP Labs join forces to boost your analytics innovation

To solve these challenges, MTI² and LTPlabs – a fast growing analytics consulting company that is also a spin-off from academia (e.g., AI, machine learning, predictive analytics, etc) - have joined forces to create a powerful partnership to launch a program we called “Analytics Growth Flow” (see Figure below).


The key differentiator of this program is that it offers a fast, end-to-end approach that marries ideation on new analytics solutions with implementation of those solutions to ensure business impact.


As the figure above shows, the process foresees approximately four days of remote workshops for the ideation, customer value proposition and beta business modeling, which end with a robust business case and a pitch to management. This first part is followed by a two-week intensive validation trajectory, with a mix of initiatives aimed at testing both technology and market assumptions highlighting hurdles that must be addressed, and ending with a clear roadmap for deployment.


In short, the Analytics Growth Flow program has four main goals:


We believe that this collaborative process can bring benefits in three main areas:

Tailored Approach

Throughout the process, expert facilitators from MTI² and LTPlabs will monitor the progress of your ideation teams, guaranteeing a tailored approach and a seamless transition from idea to business case, and from business case to deployment.


Moreover, even though we have designed our “Analytics Growth Flow” as an end-to-end process, it is of course always possible to tailor each of the steps to fit your specific needs. Please don’t hesitate to contact us to learn more.


Why Work with Us?

MTI², with nearly two decades of experience in innovation and ideation trajectories, ensures productive and focused ideation at the start, leading to a solid business case capable of persuading and getting buy-in from management. Implementation is on the mind of our facilitators since day 1. LTP Labs facilitators then help convert these business cases into a validated roadmap for implementation and, if desired, partakes in the design and deployment of chosen analytics solutions, ensuring a quick turnaround from idea to implemented solutions.


© 2020 MTI² (The Marketing, Technology, & Innovation Institute)

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