The finalists of the MOA Awards 2020 have been announced, and we are very happy to share with you that our founder Stefan Stremersch in one of them. The topic of this year is: "Brilliant New Products: Consumer Match or Mismatch".
The jury made a selection based on the following criteria: (i) how innovative is the work of the nominee, (ii) the practical relevance, (iii) comprehensiveness and (iv) competent methodology.
As the official announcement states: "Stefan Stremersch his academic research focuses on developing, launching and diffusing new products and services and has been published in several internationally leading marketing journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. Stefan has won many grants and awards, among which the prestigious EMAC Distinguished Marketing Scholar Award."