The Talent Advantage

THE TALENT ADVANTAGE

Developing your workforce to drive innovation and business results

Innovation talent turns human potential into commercial success and business results.”

This book shows how to build your people’s innovation talent talent and shape the future of your organization .
Official launch: September 3rd, 2025

About the Book

Innovation is not driven by processes alone — it’s fueled by people. Organizations that unlock and nurture the innovation talent within their workforce gain a lasting advantage. Innovation talent is not an innate gift reserved for a few; it is a set of competencies that can be developed in everyone, at every level.

Packed with practical frameworks and actionable advice, The Talent Advantage is an essential guide to building your organization’s innovation talent. It shows why mobilizing purpose, people, and proficiency is critical to fostering innovation competencies across the workforce. Covering learning methods, competency development, engagement strategies, and the role of new technologies, this book is vital reading for leaders and managers seeking to drive innovation and business performance.

The book includes science-backed tools, templates and real-world lived examples from organizations such as Aliaxis, Baloise Insurance, Barco, Baxter, Bio-Techne, Grünenthal, GSK, KLM-AirFrance, Merck, Michelin, Nefab, Nokia, SABIC, SKF, Takeda, it demonstrates how to build innovation talent in practice. It also explores why combining formal, social and experiential learning is crucial to develop innovation competencies, and how to integrate AI into talent development initiatives. 

This book is ideal for all professionals committed to building and developing talent in their teams and organizations.

Explore the Journey

This book explores a variety of questions that will change how you see talent development:

  • What is Talent?

  • Why Should Talent Be at the Core of Any Organization?

  • How to Build Talent?

  • How to Craft a ‘Why’ that Mobilizes People?

  • What Makes Talent Tick?

  • How to Enhance Your Talent with AI?

  • What is Proficiency as a Concept?

  • What Tools and Templates can I use to Boost Talent? 

  • How can I Design a Winning Talent Development Program?

  • And many other inspiring and actionable topics

Resources

Self-assessments and checklists to benchmark your or your organization’s competencies against peers.

Ready-to-use templates and downloadable tools to guide your actions, clarify and mature your ideas, and align your goals.

Check interactive demos and a simulation to help you strengthen your organization’s innovation talent. 

The Team

Prof.dr. Stefan Stremersch

Stefan Stremersch is an author, conference speaker and globally renowned expert on innovation. He is also a Professor of Market Insights and Innovation at Erasmus University Rotterdam (the Netherlands) and Ghent University (Belgium). He previously held positions at IESE Business School, Spain, and Duke University, USA. He is the Founder of MTI² which is a consultancy focused on supporting organizations and their people to use their potential to achieve innovation and commercial success.

Nuno Almeida Camacho

dr. Nuno Camacho

Nuno is a Partner at MTI² and an Associate Professor of Marketing at Erasmus University Rotterdam, with a background in behavioral and marketing sciences. He’s passionate about designing talent development programs that nudge learners toward better business results.

dr. Isabel Verniers

Isabel is a Partner at MTI² and Visiting Professor at Ghent University, with over two decades of experience driving commercial transformation for global companies. She secures the use of the right tools, templates, and the drumbeat process to make talent development happen.

Design Your Innovation Talent Approach

Gain clarity on your ambition, how to brand your innovation talent program, which talent to engage, how to involve leadership… and capture all of that in an actionable roadmap.

Future-Proof Your People's Competencies

Benchmark yourself against others and come with an action plan to further develop the innovation and commercial competencies of your workforce.

Meet the
Innovation Bots

Learn how to use GenAI for identifying opportunities, generating ideas, and validating business opportunities.