Do you want to develop big ideas on areas new to your firm? Do you want to build solid knowledge about a new promising area and develop businesses that would fit your company? Do you want to get new solidly grounded radical ideas in new areas within a short period of time?
Our Think Tank process will help your firm deep dive on key pre-chosen technological or societal trends to create new game-changing solutions your customers will love. Our process allows anyone from the company to be selected to work on innovation and provides them with the tools to understand a new area to the firm and develop winning ideas. In this process, people can work on innovation part time or can be fully dedicated to work on new innovations in a new area.
Depending on the prior knowledge your innovation teams have on the customer, technology, and competition, the process can vary in length. At its longest, the Think Tank process can take up to 3 months with a fully dedicated team to arrive to a mature idea which can then move to the inception and experimentation phase.
How will our Think Tank help your organization?
Your organization will build extensive knowledge in a new area to the organization
Your organization will have validated innovation projects on big ideas in a new area
You will go from a selected domain to first project pitches within 3 months
You will build a clear stage-gating process that helps teams develop innovation in new areas
You will build customer centric solution with high probability of success, hence diminishing project and development risks
What can I expect when I run a Think Tank with MTI²?
Step 1 - Domain and applicant selection (up to 1 month)
First, you will need to decide which domains to focus on. This can come from megatrends you see in society, ongoing projects at your organization or areas experts in the company think are important to explore. We can also do a study for you to identify most promising areas in your industry. We will then provide you with the tools to select one or more domains for your Think Tank.
Having the domain(s) you can then either assign people to join the Think Tanks or have an open application for all employees in your organization. Selecting the right applicants will allow us to build multidisciplinary teams of often 4 people per Think Tank. Per process, usually 4-12 applicants can be chosen (i.e. 1-3 teams of 4 people each). Teams can either be assigned to a Think Tank project full time or work part-time while maintaining their current function.
Step 2 – Grounding phase (up to 1 month)
In this phase we aim to ground the teams firmly on knowledge about the customer, technology, and competition. Depending on the resources committed to the Think Tank we offer a host of tools to help teams in the grounding phase. Teams can apply our tools and templates, for example, for ‘technology convergence mapping’, ‘need finding interviews’, ‘jobs to be done’, ‘customer personas’, ‘value chain analysis’, and ‘customer journey mapping’.
We help set up a process where teams can talk to customers directly, talk to others within the organization, join conferences, talk to start-ups, follow workshops and perform desk research. By the end of the grounding phase, the teams will have a solid understanding of their innovation domain grounded on robust evidence and information obtained directly from customers or experts.
By better understanding the domain, teams can at the end of the grounding phase select specific opportunity areas within the domain to explore further and ideate on. They are also able to more clearly identify the problems their customers are facing.
Step 3 – Ideation (up to 1 month)
In the ideation phase we provide teams with a host of tools to come up with as many ideas as possible. This tools include ‘how might we’s’, ‘idea napkins’, ‘white and dark horse’, and ‘SCAMPER Blue Ocean’. We helps teams in this phase to also build and test simple prototypes with experts and potential customers. Our in-house sketch artist can also help teams in building a simple drawing which brings ideas to life.
In this phase we have seen teams come up with up to 100 ideas. They then select themselves, with selection criteria we provide, their 10-20 best ideas. They then share these ideas internally, in a marketplace (e.g., through an idea poster), to gather feedback from others in the organization. At the end of this phase, the team chooses ideas (e.g., 6 ideas) to move to the maturation phase.
Step 4 – Maturation (up to 1 month)
The maturation phase begins with customer value proposition workshops. The teams bring their top ideas from the ideation phase and builds a more concrete concept. We use our proprietary tooling to help team bring their ideas to the next level. These are then presented to each other and management to make a selection of 2 top ideas to move forward with.
For the top 2 ideas, together with us, the teams gather research insights to advance the concept. See our research for innovation page for more info. The teams then participate in several days of works (typically 3) to further mature their idea. In these 3 days we cover topics such as 'developing a vision on the market', 'business model choice', 'fit between the idea and your company', 'roadmap to success', and 'how to make your presentation rock'.
Step 5 – Go-to-market: Validation & experimentation (approx. 6- 9 months but dependent on the industry)
In this phase, further resources are devoted to the project to validate the assumptions made in the previous phase. In this phase we apply a lean methodology to help you test and further develop your innovation.