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LEAN RESEARCH & CUSTOMER VALIDATION:
Selected use cases
Use Case 1: Partner search
Context: Large pharma multinational (50K employees, US$ 17B)
Q: Can you help us identify startups in our region with whom we could partner to launch a digital
innovation for patients with chronic diseases (e.g., an app to predict the occurrence of attacks…)?
Use Case 2: Market sizing
Context: Large tier 1 supplier auto industry (125K employees; EUR 24B)
Q: Can you help us measure the attractiveness of different markets for 7 ongoing innovation projects? How large are different market segments? How will they evolve? Which should we choose as beachhead markets?
Use Case 3: Benchmarking best practices
Context: Regional telco & media leader (1.9K employees, EUR 2.9B)
Q: Can you help us identify best practices in predictive analytics for marketing that we could use to
benchmark and improve our own projects at our company
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