{"id":15977,"date":"2024-02-26T17:30:38","date_gmt":"2024-02-26T16:30:38","guid":{"rendered":"https:\/\/www.mti2.eu\/?page_id=15977"},"modified":"2024-04-04T11:50:28","modified_gmt":"2024-04-04T09:50:28","slug":"experimentation-2","status":"publish","type":"page","link":"https:\/\/www.mti2.eu\/brain-snacks\/experimentation-2\/","title":{"rendered":"Brain snacks: Experimentation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15977\" class=\"elementor elementor-15977\" data-elementor-post-type=\"page\">\n\t\t\t\t\r\n        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-1391695 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"1391695\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53b7c4\" data-id=\"a53b7c4\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-e1076bb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e1076bb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mti2.eu\/brain-snacks\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material zmdi zmdi-long-arrow-left\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Go Back<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-2163ce3 elementor-widget elementor-widget-ct_heading\" data-id=\"2163ce3\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-2163ce3\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                    <div class=\"item--sub-title style3 show-line\">\r\n                                                                Brain Snacks                                                                            <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Experimentation: Books\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75793a9 elementor-widget elementor-widget-text-editor\" data-id=\"75793a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>Books chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ebe300 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"7ebe300\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b1a8b48\" data-id=\"b1a8b48\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-cdcc9cd elementor-widget elementor-widget-image\" data-id=\"cdcc9cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"237\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Testing-business-ideas-300x237.jpg\" class=\"attachment-medium size-medium wp-image-15983\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Testing-business-ideas-300x237.jpg 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Testing-business-ideas.jpg 590w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d988859\" data-id=\"d988859\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-d7bbfe4 elementor-widget elementor-widget-text-editor\" data-id=\"d7bbfe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This book offers techniques to quickly test new business ideas. It builds on existing frameworks and uses experiments to validate assumptions, guiding businesses towards data-driven decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85101a6 elementor-widget elementor-widget-text-editor\" data-id=\"85101a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Bland, D. J., &amp; Osterwalder, A. (2019).\u00a0<em>Testing Business Ideas: A Field Guide for Rapid Experimentation<\/em>. Wiley. [<a href=\"https:\/\/www.amazon.com\/Rapid-Testing-Business-Ideas-Customer\/dp\/1119551447\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7aaa23e\" data-id=\"7aaa23e\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-17a79ac elementor-widget elementor-widget-image\" data-id=\"17a79ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Experimentation-works-200x300.jpg\" class=\"attachment-medium size-medium wp-image-15984\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Experimentation-works-200x300.jpg 200w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Experimentation-works.jpg 310w\" sizes=\"(max-width: 200px) 100vw, 200px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a5ba512\" data-id=\"a5ba512\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-aa6588b elementor-widget elementor-widget-text-editor\" data-id=\"aa6588b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Businesses struggle to improve experiences, models, or products. Stefan Thomke argues <strong>experimentation is key<\/strong>, showcasing how leading companies gain <strong>competitive advantage<\/strong> through it. He provides a guide for building an <strong>experimentation culture<\/strong> within your organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73938f elementor-widget elementor-widget-text-editor\" data-id=\"e73938f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Thomke, S. H. (2020).\u00a0<em>Experimentation works: The surprising power of business experiments<\/em>. Harvard Business Press. [<a href=\"https:\/\/www.amazon.com\/Experimentation-Works-Surprising-Business-Experiments\/dp\/163369710X\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ce6d2a elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"8ce6d2a\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b1471\" data-id=\"c8b1471\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-82f9778 elementor-widget elementor-widget-ct_heading\" data-id=\"82f9778\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-82f9778\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Experimentation: Articles\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4066961 elementor-widget elementor-widget-text-editor\" data-id=\"4066961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>Articles chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-bddc5a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"bddc5a6\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-61a0a6b\" data-id=\"61a0a6b\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-5b7ed70 elementor-widget elementor-widget-image\" data-id=\"5b7ed70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Building-a-culture-of-experimentation-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-15988\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Building-a-culture-of-experimentation-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Building-a-culture-of-experimentation-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-316b341\" data-id=\"316b341\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-4b1faa4 elementor-widget elementor-widget-text-editor\" data-id=\"4b1faa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Online experiments are key to success, but cultural barriers like valuing data over opinions hinder their implementation. Companies need to foster a culture of curiosity, employee empowerment, and data-driven decision-making to unlock their full potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb1edc elementor-widget elementor-widget-text-editor\" data-id=\"9cb1edc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Kohavi, R., Thomke, S., &amp; Vermeer, L. (2020). Building a Culture of Experimentation. Harvard Business Review. [<a href=\"https:\/\/hbr.org\/2020\/03\/building-a-culture-of-experimentation%5d\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b6f47cc\" data-id=\"b6f47cc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6c82fe6\" data-id=\"6c82fe6\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee115d5 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"ee115d5\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71c8a06\" data-id=\"71c8a06\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-6269c9f elementor-widget elementor-widget-ct_heading\" data-id=\"6269c9f\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-6269c9f\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Experimentation: TedTalks\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9599f elementor-widget elementor-widget-text-editor\" data-id=\"eb9599f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>TedTalks chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6614eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"6614eaa\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-74590bc\" data-id=\"74590bc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-a101e60 elementor-widget elementor-widget-image\" data-id=\"a101e60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Astro-Teller-TedEx-1024x576.png\" class=\"attachment-large size-large wp-image-16321\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Astro-Teller-TedEx-1024x576.png 1024w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Astro-Teller-TedEx-300x169.png 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Astro-Teller-TedEx-768x432.png 768w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Astro-Teller-TedEx.png 1088w\" sizes=\"(max-width: 640px) 100vw, 640px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0661c94\" data-id=\"0661c94\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-50541f0 elementor-widget elementor-widget-text-editor\" data-id=\"50541f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Astro Teller, from X (formerly Google X), highlights the importance of a risk-taking culture that celebrates failure. X, focused on solving big problems through audacious projects, thrives in such an environment, fostering innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad482f elementor-widget elementor-widget-text-editor\" data-id=\"2ad482f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Teller, A. (2016). The unexpected benefit of celebrating failure [Video]. TED Conferences. Available at: [<a href=\"https:\/\/www.ted.com\/talks\/astro_teller_the_unexpected_benefit_of_celebrating_failure\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-42580e7\" data-id=\"42580e7\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8d8e5fc\" data-id=\"8d8e5fc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Go Back Brain Snacks Experimentation: Books Books chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini This book offers techniques to quickly test new business ideas. It builds on existing frameworks and uses experiments to validate assumptions, guiding businesses towards data-driven decisions. Source: Bland, D. J., &amp; Osterwalder, A. (2019).\u00a0Testing Business Ideas: A Field [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9918,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15977","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/15977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/comments?post=15977"}],"version-history":[{"count":0,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/15977\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/9918"}],"wp:attachment":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/media?parent=15977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}