{"id":16192,"date":"2024-03-27T14:10:39","date_gmt":"2024-03-27T13:10:39","guid":{"rendered":"https:\/\/www.mti2.eu\/?page_id=16192"},"modified":"2024-03-27T15:46:00","modified_gmt":"2024-03-27T14:46:00","slug":"omnichannel","status":"publish","type":"page","link":"https:\/\/www.mti2.eu\/brain-snacks\/omnichannel\/","title":{"rendered":"Brain snacks: Omnichannel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16192\" class=\"elementor elementor-16192\" data-elementor-post-type=\"page\">\n\t\t\t\t\r\n        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-1391695 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"1391695\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53b7c4\" data-id=\"a53b7c4\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-e1076bb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e1076bb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mti2.eu\/brain-snacks\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material zmdi zmdi-long-arrow-left\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Go Back<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\r\n\t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-2163ce3 elementor-widget elementor-widget-ct_heading\" data-id=\"2163ce3\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-2163ce3\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                    <div class=\"item--sub-title style3 show-line\">\r\n                                                                Brain Snacks                                                                            <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Omnichannel: Books\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75793a9 elementor-widget elementor-widget-text-editor\" data-id=\"75793a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>Books chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ebe300 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"7ebe300\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b1a8b48\" data-id=\"b1a8b48\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-cdcc9cd elementor-widget elementor-widget-image\" data-id=\"cdcc9cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"199\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-smarter-screen-Book-199x300.jpg\" class=\"attachment-medium size-medium wp-image-16195\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-smarter-screen-Book-199x300.jpg 199w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-smarter-screen-Book.jpg 530w\" sizes=\"(max-width: 199px) 100vw, 199px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d988859\" data-id=\"d988859\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-d7bbfe4 elementor-widget elementor-widget-text-editor\" data-id=\"d7bbfe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This book exposes how screen designs subtly influence our decisions (like adding bacon to pizza when ordering online!). Behavioral economist Benartzi offers tools to counteract these biases and make smarter choices in the digital world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85101a6 elementor-widget elementor-widget-text-editor\" data-id=\"85101a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Benartzi, Shlomo and Jonah Lehrer (2015).\u00a0<em>The Smarter Screen.\u00a0<\/em>Piatkus.\u00a0[<a href=\"https:\/\/www.amazon.com\/Smarter-Screen-Surprising-Influence-Behavior-ebook\/dp\/B00P891E4E\" rel=\"nofollow noopener\" target=\"_blank\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7aaa23e\" data-id=\"7aaa23e\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-17a79ac elementor-widget elementor-widget-image\" data-id=\"17a79ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"197\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/Contagious-Book-197x300.jpg\" class=\"attachment-medium size-medium wp-image-16196\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/Contagious-Book-197x300.jpg 197w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/Contagious-Book.jpg 525w\" sizes=\"(max-width: 197px) 100vw, 197px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a5ba512\" data-id=\"a5ba512\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-aa6588b elementor-widget elementor-widget-text-editor\" data-id=\"aa6588b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This book unveils the science behind why things go viral. Marketing professor Jonah Berger explores six key principles that drive contagious content, from products to rumors. Learn how seemingly ordinary items, like a blender video, can be shared by millions, and gain insights to make your ideas &#8220;catch on.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73938f elementor-widget elementor-widget-text-editor\" data-id=\"e73938f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Berger, Jonah (2014).\u00a0<em>Contagious: How to Build Word of Mouth in the Digital Age.\u00a0<\/em>Simon &amp; Schuster.\u00a0[<a href=\"https:\/\/www.amazon.com\/Contagious-Things-Catch-Jonah-Berger-ebook\/dp\/B008J4GQKW\/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\" rel=\"nofollow noopener\" target=\"_blank\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7bac2 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"db7bac2\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e85dabd\" data-id=\"e85dabd\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-cef97ff elementor-widget elementor-widget-image\" data-id=\"cef97ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"201\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/Builidng-a-story-brand-Book-201x300.jpg\" class=\"attachment-medium size-medium wp-image-16200\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/Builidng-a-story-brand-Book-201x300.jpg 201w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/Builidng-a-story-brand-Book.jpg 537w\" sizes=\"(max-width: 201px) 100vw, 201px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7ee980b\" data-id=\"7ee980b\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-a4b8662 elementor-widget elementor-widget-text-editor\" data-id=\"a4b8662\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"3:1-3:142\">This book tackles confusing marketing messages. Donald Miller argues clear narratives, built on storytelling principles, are key to customer connection and sales growth. He offers a system (StoryBrand) to help businesses of all sizes craft compelling messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3525e7d elementor-widget elementor-widget-text-editor\" data-id=\"3525e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Miller, Donald (2017).\u00a0<em>Building a Story Brand.\u00a0<\/em>Harper Collins.<em>\u00a0<\/em>[<a href=\"https:\/\/www.amazon.com\/Building-StoryBrand-Clarify-Message-Customers\/dp\/0718033329\" rel=\"nofollow noopener\" target=\"_blank\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d4415f\" data-id=\"6d4415f\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-072f716\" data-id=\"072f716\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ce6d2a elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"8ce6d2a\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b1471\" data-id=\"c8b1471\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-82f9778 elementor-widget elementor-widget-ct_heading\" data-id=\"82f9778\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-82f9778\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Omnichannel: Articles\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4066961 elementor-widget elementor-widget-text-editor\" data-id=\"4066961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>Articles chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-bddc5a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"bddc5a6\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-61a0a6b\" data-id=\"61a0a6b\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-5b7ed70 elementor-widget elementor-widget-image\" data-id=\"5b7ed70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-value-of-getting-personalization-right-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16207\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-value-of-getting-personalization-right-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-value-of-getting-personalization-right-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-316b341\" data-id=\"316b341\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-4b1faa4 elementor-widget elementor-widget-text-editor\" data-id=\"4b1faa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Personalization is booming! (thanks, COVID) Consumers expect it, and companies that deliver see higher sales. The key is using data to understand customer needs and deliver experiences that resonate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb1edc elementor-widget elementor-widget-text-editor\" data-id=\"9cb1edc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Arora, Nidhi et al. (2021), \u201d The value of getting personalization right\u2014or wrong\u2014is multiplying,\u201d\u00a0<em>McKinsey &amp; Company<\/em><i>\u00a0<\/i>[<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" rel=\"nofollow noopener\" target=\"_blank\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b6f47cc\" data-id=\"b6f47cc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-e8d3158 elementor-widget elementor-widget-image\" data-id=\"e8d3158\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/How-to-win-in-an-omnichannel-world-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16212\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/How-to-win-in-an-omnichannel-world-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/How-to-win-in-an-omnichannel-world-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6c82fe6\" data-id=\"6c82fe6\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-3e982b7 elementor-widget elementor-widget-text-editor\" data-id=\"3e982b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Retailers, win in the digital age! This framework prioritizes a seamless customer journey, integrating online and physical channels for information and product fulfillment. It offers a roadmap for future success in a competitive e-commerce landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faef075 elementor-widget elementor-widget-text-editor\" data-id=\"faef075\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Bell, David R., Santiago Gallino and Antonio Moreno (2014), \u201cHow to Win in an Omnichannel World,\u201d\u00a0<em>MIT Sloan Management Review<\/em><i>\u00a0<\/i>[<a href=\"https:\/\/sloanreview.mit.edu\/article\/how-to-win-in-an-omnichannel-world\/\" rel=\"nofollow noopener\" target=\"_blank\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Go Back Brain Snacks Omnichannel: Books Books chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini This book exposes how screen designs subtly influence our decisions (like adding bacon to pizza when ordering online!). Behavioral economist Benartzi offers tools to counteract these biases and make smarter choices in the digital world. Source: Benartzi, Shlomo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9918,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16192","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/16192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/comments?post=16192"}],"version-history":[{"count":0,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/16192\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/9918"}],"wp:attachment":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/media?parent=16192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}