{"id":16287,"date":"2024-04-04T09:25:53","date_gmt":"2024-04-04T07:25:53","guid":{"rendered":"https:\/\/www.mti2.eu\/?page_id=16287"},"modified":"2024-04-04T11:25:42","modified_gmt":"2024-04-04T09:25:42","slug":"voiceofcustomer","status":"publish","type":"page","link":"https:\/\/www.mti2.eu\/brain-snacks\/voiceofcustomer\/","title":{"rendered":"Brain snacks: Voice of Customer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16287\" class=\"elementor elementor-16287\" data-elementor-post-type=\"page\">\n\t\t\t\t\r\n        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-1391695 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"1391695\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53b7c4\" data-id=\"a53b7c4\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-e1076bb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e1076bb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mti2.eu\/brain-snacks\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"material zmdi zmdi-long-arrow-left\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Go Back<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-2163ce3 elementor-widget elementor-widget-ct_heading\" data-id=\"2163ce3\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-2163ce3\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                    <div class=\"item--sub-title style3 show-line\">\r\n                                                                Brain Snacks                                                                            <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Voice of Customer: Books\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75793a9 elementor-widget elementor-widget-text-editor\" data-id=\"75793a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>Books chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ebe300 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"7ebe300\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b1a8b48\" data-id=\"b1a8b48\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-cdcc9cd elementor-widget elementor-widget-image\" data-id=\"cdcc9cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-four-steps-to-the-epiphany-Book-225x300.jpg\" class=\"attachment-medium size-medium wp-image-16155\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-four-steps-to-the-epiphany-Book-225x300.jpg 225w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/03\/The-four-steps-to-the-epiphany-Book.jpg 350w\" sizes=\"(max-width: 225px) 100vw, 225px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d988859\" data-id=\"d988859\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-d7bbfe4 elementor-widget elementor-widget-text-editor\" data-id=\"d7bbfe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This book provides a practical, 4-step Customer Development\u00a0process\u00a0\u00a0to guide startups towards successful product development. It emphasizes customer feedback and testing to avoid costly mistakes, ultimately leading to a well-organized and successful business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85101a6 elementor-widget elementor-widget-text-editor\" data-id=\"85101a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Blank, S. (2020).\u00a0<em>The four steps to the epiphany: successful strategies for products that win<\/em>. John Wiley &amp; Sons.\u00a0[<a href=\"https:\/\/www.amazon.com.be\/-\/en\/Steve-Blank-dp-1119690358\/dp\/1119690358\/ref=dp_ob_title_bk\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7aaa23e\" data-id=\"7aaa23e\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-17a79ac elementor-widget elementor-widget-image\" data-id=\"17a79ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"209\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Netnography-Book-209x300.jpg\" class=\"attachment-medium size-medium wp-image-16290\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Netnography-Book-209x300.jpg 209w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Netnography-Book.jpg 556w\" sizes=\"(max-width: 209px) 100vw, 209px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a5ba512\" data-id=\"a5ba512\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-aa6588b elementor-widget elementor-widget-text-editor\" data-id=\"aa6588b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This book updates the methodology of &#8220;netnography,&#8221; which studies online cultures through social media data. It offers guidelines for ethical research in the age of big data and social media, emphasizing participation, critical reflection, and a focus on the human aspects of online behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73938f elementor-widget elementor-widget-text-editor\" data-id=\"e73938f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Kozinets, R. V. (2015).\u00a0<em>Netnography: redefined<\/em>. Sage.\u00a0[<a href=\"https:\/\/www.amazon.com\/Netnography-Redefined-Robert-Kozinets\/dp\/1446285758\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ce6d2a elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"8ce6d2a\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b1471\" data-id=\"c8b1471\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-82f9778 elementor-widget elementor-widget-ct_heading\" data-id=\"82f9778\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-82f9778\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Voice of Customer: Articles\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4066961 elementor-widget elementor-widget-text-editor\" data-id=\"4066961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>Articles chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-bddc5a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"bddc5a6\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-61a0a6b\" data-id=\"61a0a6b\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-ba90dd8 elementor-widget elementor-widget-image\" data-id=\"ba90dd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Turning-customer-intelligence-into-innovation-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16308\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Turning-customer-intelligence-into-innovation-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Turning-customer-intelligence-into-innovation-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-316b341\" data-id=\"316b341\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-4b1faa4 elementor-widget elementor-widget-text-editor\" data-id=\"4b1faa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Big data&#8217;s blind spot? Customer motivations! This HBR article argues data analysis needs a partner: anthropological research. By understanding the &#8220;why&#8221; behind purchases, businesses can develop more effective strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb1edc elementor-widget elementor-widget-text-editor\" data-id=\"9cb1edc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Anthony, S. (2012). Turning customer intelligence into innovation.\u00a0<em>Harvard Business Review, August<\/em>,\u00a0<em>20<\/em>. [<a href=\"https:\/\/hbr.org\/2012\/08\/turning-customer-intelligence\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b6f47cc\" data-id=\"b6f47cc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-d12298e elementor-widget elementor-widget-image\" data-id=\"d12298e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Stories-that-deliver-business-insights-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16296\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Stories-that-deliver-business-insights-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Stories-that-deliver-business-insights-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6c82fe6\" data-id=\"6c82fe6\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-b766a0e elementor-widget elementor-widget-text-editor\" data-id=\"b766a0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Facts are good, stories are better! This article argues that customer stories (like those behind the Ford Mustang redesign) offer deeper business insights than just data. They reveal emotional connections and guide better strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda52ef elementor-widget elementor-widget-text-editor\" data-id=\"bda52ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Cayla, J., Beers, R., &amp; Arnould, E. (2013). Stories that deliver business insights.\u00a0<em>MIT Sloan Management Review<\/em>.\u00a0[<a href=\"https:\/\/sloanreview.mit.edu\/article\/stories-that-deliver-business-insights\/\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ea9578 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"6ea9578\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1751e6f\" data-id=\"1751e6f\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-ea67439 elementor-widget elementor-widget-image\" data-id=\"ea67439\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/How-artificial-intelligence-will-change-the-future-of-marketing-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16297\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/How-artificial-intelligence-will-change-the-future-of-marketing-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/How-artificial-intelligence-will-change-the-future-of-marketing-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8d64f84\" data-id=\"8d64f84\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-983ee35 elementor-widget elementor-widget-text-editor\" data-id=\"983ee35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AI in marketing? It&#8217;s a game-changer! This article explores how AI can automate tasks, analyze data, and personalize customer experiences, boosting revenue but raising concerns about jobs and privacy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0a203 elementor-widget elementor-widget-text-editor\" data-id=\"0d0a203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Davenport, T., Guha, A., Grewal, D., &amp; Bressgott, T. (2020). How artificial intelligence will change the future of marketing.\u00a0<em>Journal of the Academy of Marketing Science<\/em>,\u00a0<em>48<\/em>, 24-42.\u00a0[<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11747-019-00696-0\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d94adc9\" data-id=\"d94adc9\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-9971987 elementor-widget elementor-widget-image\" data-id=\"9971987\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/How-companies-learn-your-secrets-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16301\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/How-companies-learn-your-secrets-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/How-companies-learn-your-secrets-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ef92867\" data-id=\"ef92867\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-7e61ace elementor-widget elementor-widget-text-editor\" data-id=\"7e61ace\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This New York Times article explores the psychology behind shopping habits. It examines how factors like in-store displays and product placement can influence our decisions, often subconsciously, leading us to buy more than we planned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e133fc4 elementor-widget elementor-widget-text-editor\" data-id=\"e133fc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Duhigg, Charles (2012). How Companies Learn Your Secrets.\u00a0<em>The New York Times Magazine<\/em>.\u00a0[<a href=\"https:\/\/www.nytimes.com\/2012\/02\/19\/magazine\/shopping-habits.html?ref=general&amp;src=me&amp;pagewanted=print\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-38165b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"38165b3\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1fbf50d\" data-id=\"1fbf50d\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-aa36890 elementor-widget elementor-widget-image\" data-id=\"aa36890\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/From-curious-to-competent-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16312\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/From-curious-to-competent-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/From-curious-to-competent-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-111437c\" data-id=\"111437c\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-74fc711 elementor-widget elementor-widget-text-editor\" data-id=\"74fc711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This Harvard Business Review article argues curiosity is key for leaders, but it&#8217;s not enough. For true competence, leaders need the right experiences and opportunities to develop their curiosity into strong leadership skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc4535 elementor-widget elementor-widget-text-editor\" data-id=\"cbc4535\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Fernandez-Araoz, C., Roscoe, A., &amp; Aramaki, K. E. N. T. A. R. O. (2018). From curious to competent.\u00a0<em>Harvard business review<\/em>,\u00a0<em>96<\/em>(5), 61.\u00a0[<a href=\"https:\/\/hbr.org\/2018\/09\/from-curious-to-competent\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0492d37\" data-id=\"0492d37\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-dbe1903 elementor-widget elementor-widget-image\" data-id=\"dbe1903\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/The-five-dimensions-of-curiosity-212x300.png\" class=\"attachment-medium size-medium wp-image-16313\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/The-five-dimensions-of-curiosity-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/The-five-dimensions-of-curiosity.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ef41d44\" data-id=\"ef41d44\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-3f70b54 elementor-widget elementor-widget-text-editor\" data-id=\"3f70b54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curiosity isn&#8217;t one-size-fits-all! This HBR article identifies five dimensions of curiosity, like seeking joy in exploration or thriving on social connection. Understanding these types can help you leverage curiosity for success in work and life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee303ff elementor-widget elementor-widget-text-editor\" data-id=\"ee303ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Kashdan, T. B., Disabato, D. J., Goodman, F. R., &amp; Naughton, C. (2018). The five dimensions of curiosity.\u00a0<em>Harvard Business Review<\/em>,\u00a0<em>96<\/em>(5), 58-60. [<a href=\"https:\/\/hbr.org\/2018\/09\/the-five-dimensions-of-curiosity\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-dacd959 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"dacd959\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aa0c293\" data-id=\"aa0c293\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-7ea1e81 elementor-widget elementor-widget-image\" data-id=\"7ea1e81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/An-anthropologist-walks-into-a-bar-Article-212x300.png\" class=\"attachment-medium size-medium wp-image-16314\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/An-anthropologist-walks-into-a-bar-Article-212x300.png 212w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/An-anthropologist-walks-into-a-bar-Article.png 566w\" sizes=\"(max-width: 212px) 100vw, 212px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1f74f99\" data-id=\"1f74f99\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-8a3399d elementor-widget elementor-widget-text-editor\" data-id=\"8a3399d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Skip the surveys! This article says to truly understand customers, ditch traditional methods. Instead, follow an anthropologist&#8217;s lead: observe them in their natural environment to uncover hidden gems of customer behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610083e elementor-widget elementor-widget-text-editor\" data-id=\"610083e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Madsbjerg, C., &amp; Rasmussen, M. B. (2014). An anthropologist walks into a bar.\u00a0<em>Harvard Business Review<\/em>,\u00a0<em>92<\/em>(3), 80-90.\u00a0[<a href=\"https:\/\/hbr.org\/2014\/03\/an-anthropologist-walks-into-a-bar\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-105701f\" data-id=\"105701f\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3b8fed3\" data-id=\"3b8fed3\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap\">\n                    \n                    <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee115d5 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"ee115d5\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71c8a06\" data-id=\"71c8a06\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div data-dce-title-color=\"#25224D\" class=\"elementor-element elementor-element-6269c9f elementor-widget elementor-widget-ct_heading\" data-id=\"6269c9f\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-6269c9f\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Voice of Customer: TedTalks\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9599f elementor-widget elementor-widget-text-editor\" data-id=\"eb9599f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>TedTalks chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-6614eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"6614eaa\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-74590bc\" data-id=\"74590bc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-a101e60 elementor-widget elementor-widget-image\" data-id=\"a101e60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Tricia-Wang-TedEx-1024x575.png\" class=\"attachment-large size-large wp-image-16291\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Tricia-Wang-TedEx-1024x575.png 1024w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Tricia-Wang-TedEx-300x168.png 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Tricia-Wang-TedEx-768x431.png 768w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Tricia-Wang-TedEx.png 1089w\" sizes=\"(max-width: 640px) 100vw, 640px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0661c94\" data-id=\"0661c94\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-018563c elementor-widget elementor-widget-text-editor\" data-id=\"018563c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Big data is great, but it misses the human touch! Tricia Wang argues in this TED Talk that focusing on &#8220;thick data&#8221; &#8211; rich qualitative insights from actual people &#8211; is crucial for understanding complex situations and making better decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbfb11 elementor-widget elementor-widget-text-editor\" data-id=\"8dbfb11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Wang T. (2016). The human insights missing from big data [Video]. TED Conferences. Available at: [<a href=\"https:\/\/www.ted.com\/talks\/tricia_wang_the_human_insights_missing_from_big_data\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-42580e7\" data-id=\"42580e7\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-f614cec elementor-widget elementor-widget-image\" data-id=\"f614cec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Malcolm-Gladwell-TedEx-1024x577.png\" class=\"attachment-large size-large wp-image-16292\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Malcolm-Gladwell-TedEx-1024x577.png 1024w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Malcolm-Gladwell-TedEx-300x169.png 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Malcolm-Gladwell-TedEx-768x433.png 768w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/04\/Malcolm-Gladwell-TedEx.png 1089w\" sizes=\"(max-width: 640px) 100vw, 640px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8d8e5fc\" data-id=\"8d8e5fc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-4e21910 elementor-widget elementor-widget-text-editor\" data-id=\"4e21910\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Big data is great, but it misses the human touch! Tricia Wang argues in this TED Talk that focusing on &#8220;thick data&#8221; &#8211; rich qualitative insights from actual people &#8211; is crucial for understanding complex situations and making better decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf31993 elementor-widget elementor-widget-text-editor\" data-id=\"cf31993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: Gladwell M. (2004). Choice, happiness, and spaghetti sauce [Video]. TED Conferences. Available at: [<a href=\"https:\/\/www.ted.com\/talks\/malcolm_gladwell_choice_happiness_and_spaghetti_sauce\" target=\"_blank\" rel=\"nofollow noopener\">Link<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Go Back Brain Snacks Voice of Customer: Books Books chosen by our experts; Summaries offered by Google\u2019s GenAI Gemini This book provides a practical, 4-step Customer Development\u00a0process\u00a0\u00a0to guide startups towards successful product development. It emphasizes customer feedback and testing to avoid costly mistakes, ultimately leading to a well-organized and successful business. Source: Blank, S. (2020).\u00a0The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":9918,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16287","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/16287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/comments?post=16287"}],"version-history":[{"count":0,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/16287\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/9918"}],"wp:attachment":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/media?parent=16287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}