{"id":17123,"date":"2025-05-05T11:32:13","date_gmt":"2025-05-05T09:32:13","guid":{"rendered":"https:\/\/www.mti2.eu\/?page_id=17123"},"modified":"2025-12-15T15:33:57","modified_gmt":"2025-12-15T14:33:57","slug":"keynotes","status":"publish","type":"page","link":"https:\/\/www.mti2.eu\/keynotes\/","title":{"rendered":"Keynotes"},"content":{"rendered":"\t\t
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Stefan Stremersch<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Prof. dr. Stefan Stremersch is a renowned marketing and innovation expert, researcher, speaker, and entrepreneur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Stefan is recognized as a leading academic and advisor, Stefan has published award-winning research in the best scholarly journals and worked with industry leading companies worldwide. His first book \u201c<\/em>How Winners Make Choices\u201d <\/em>made it into the top 10 best selling management books that year. In his latest book, \u201cThe Talent Advantage\u201d<\/strong><\/em>, he shows how to build your people\u2019s talent and shape the future of your organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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His entrepreneurial journey began with the founding of MTI\u00b2 (The Marketing Technology and Innovation Institute), a consultancy & training agency that empowers companies to strengthen their commercial and innovation capabilities. Stefan has worked with <\/span>global organizations<\/span><\/strong> such as Merck, Siemens, GSK, KLM, Novartis, Michelin, and many more, delivering executive education and actionable strategies that drive impact.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Stefan holds the Chair of Market Insights and Innovation at Erasmus University Rotterdam (Erasmus School of Economics). He has taught at leading business schools such as IESE Business School and Fuqua School of Business (Duke University), specializing in marketing, innovation, and new product commercialization. He delivers keynotes at companies, public organizations, and major industry conferences.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n

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\u201cI really enjoyed your talk, Stefan. You really hit it home! This was highly relevant for our innovation department\u201d<\/span><\/em><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Innovation & Strategy Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThe Roundtable Experience was great! It was an excellent mixture of inspirational and practical tips on what we can do. It was really motivating and I want to get straight to the actions I wrote down for myself.\u201d<\/span><\/em><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Training & Capabilities Director<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cReally different than other talks because of his rigor and style. The message was positive and\u00a0 engaging, but also named the elephant in the room. I went out with tons of new inspiration and action plans.\u201d<\/span><\/em><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Head of Commercial Excellence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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Written by: Stefan Stremersch<\/span><\/p>

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with: Nuno Almeida Camacho &\u00a0Isabel Verniers<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Talent Advantage: Developing your workforce to drive innovation and business results<\/span><\/strong><\/em>. This new book<\/span> explores how organizations can cultivate human talent to drive sustainable innovation, commercial success and competitive advantage. Drawing on 25 years of experience and real-world success stories, Stefan provides actionable strategies and evidence-based insights to develop innovation competencies.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Stefan’s keynotes are aimed to provide inspiration, make people think differently and provide a fresh perspective. He provides scientific fundamentals and engaging case examples from practice.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n

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In a workshop, Stefan combines a keynote with direct application to your context. You work on an engaging assignment in small groups to identify actionable strategies. Typically he brings a template for the group to work on during the assignment as a roadmap.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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In this talk, Stefan brings the key insights from his new book \u201cThe Talent Advantage\u201d. He challenges the conventional belief that process drives innovation: “Your people are the key and the real engine of innovation. And not just the superstars, but everyone.”<\/p>

Stefan identifies three main building blocks to develop your people’s full potential:<\/p>