{"id":6490,"date":"2023-01-13T16:57:39","date_gmt":"2023-01-13T16:57:39","guid":{"rendered":"https:\/\/mti2.eu\/?page_id=6490"},"modified":"2024-05-21T16:16:30","modified_gmt":"2024-05-21T14:16:30","slug":"training-services","status":"publish","type":"page","link":"https:\/\/www.mti2.eu\/training-services\/","title":{"rendered":"Training services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6490\" class=\"elementor elementor-6490\" data-elementor-post-type=\"page\">\n\t\t\t\t\r\n        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa233a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"fa233a0\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-409de12\" data-id=\"409de12\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n                <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c8643e elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"4c8643e\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-extended \">\n                    <div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e731b5d\" data-id=\"e731b5d\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-95c286c elementor-widget elementor-widget-image\" data-id=\"95c286c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"508\" height=\"783\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/MTI\u00b2-training-services-tree.png\" class=\"attachment-full size-full wp-image-7540\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/MTI\u00b2-training-services-tree.png 508w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/MTI\u00b2-training-services-tree-195x300.png 195w\" sizes=\"(max-width: 508px) 100vw, 508px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5591f7d\" data-id=\"5591f7d\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \r\n\t\t<div data-dce-title-color=\"#DD6CA6\" class=\"elementor-element elementor-element-9da515d elementor-widget elementor-widget-ct_heading\" data-id=\"9da515d\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-9da515d\" class=\"ct-heading h-align-left sub-style3 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                    <div class=\"item--sub-title style3 show-line\">\r\n                                                                Training Services                                                                             <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Plant <span>your<\/span> vision, <\/br>\nCherish <span>your<\/span> talent, <\/br>\nReap <span>your<\/span> rewards!\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa2bec elementor-widget elementor-widget-text-editor\" data-id=\"5fa2bec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The training services of MTI\u00b2 make your people blossom through <strong>customized <\/strong>and <strong>action-oriented <\/strong>programs in <strong>innovation, marketing, sales, management, and leadership.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f5893 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a7f5893\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">We build and run <strong>the training you have in mind <\/strong>for your people.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">We take your teams on <strong>a competency development journey<\/strong> to invigorate them towards a common purpose.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">We help you <strong>develop the competency framework <\/strong>to deliver on the desired capabilities and start the required training.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<div class=\"elementor-element elementor-element-80612c6 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"80612c6\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;training&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Our <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">training<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">methods<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0db6bb elementor-widget elementor-widget-text-editor\" data-id=\"d0db6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The people we upskill most frequently are engineers, scientists, R&amp;D profiles, and people with commercial functions.<\/p><p>We deploy <strong>various training methods, <\/strong>either face-to-face or remote, reporting to you live from our exceptionally equipped studios. We offer e-learning modules, project-based learning, and hybrid programs.<\/p><p>Our involvement with clients ranges from delivering a single training on a specific topic to co-developing solid foundations for an entire learning architecture that we implement together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-73f8e917 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"73f8e917\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n            \n                        <div class=\"elementor-container elementor-column-gap-no \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-444a0a8f\" data-id=\"444a0a8f\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n                <section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5565062f elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"5565062f\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3fb3989b\" data-id=\"3fb3989b\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-823ebc1 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"823ebc1\" data-element_type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-left style-sideline\" >\n\n                \n                <div class=\"elementskit-box-header image-box-img-left\">\n\n                    <img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Bespoke-Training-scaled.jpg\" class=\"attachment-full size-full wp-image-6627\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Bespoke-Training-scaled.jpg 1200w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Bespoke-Training-300x200.jpg 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Bespoke-Training-1024x683.jpg 1024w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Bespoke-Training-768x512.jpg 768w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Bespoke-Training-1536x1024.jpg 1536w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Bespoke-Training-2048x1365.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"eager\" \/>\n                <\/div>\n                \n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Bespoke training\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        You have a specific training in mind for your people. For instance, you want to hire a commercial or innovation trainer\/facilitator to fill a spot in a new or ongoing training program. Together we decide if the program will be deployed in a one-hour session or a sequence of sessions, and whether we\u2019ll run it face-to-face, remote, or via a self-learning platform. We are here to help you upskill your team in your preferred way! \n\n                    <\/div>\n                                    <\/div>\n\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a9fcd0b\" data-id=\"a9fcd0b\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-7968e72 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"7968e72\" data-element_type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-left style-sideline\" >\n\n                \n                <div class=\"elementskit-box-header image-box-img-left\">\n\n                    <img decoding=\"async\" width=\"1200\" height=\"798\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-cycle-scaled.jpg\" class=\"attachment-full size-full wp-image-6629\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-cycle-scaled.jpg 1200w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-cycle-300x199.jpg 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-cycle-1024x681.jpg 1024w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-cycle-768x511.jpg 768w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-cycle-1536x1021.jpg 1536w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-cycle-2048x1362.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"eager\" \/>\n                <\/div>\n                \n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Training cycle\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        You want to organize a training cycle to upskill your people on commercial or innovation competencies. For instance, you want 2-5 training modules self-learning, online or offline, covering different subjects. We can co-develop such a cycle with you, online or offline, facilitated or via self-learning, execute the training and facilitation sessions and integrate sessions you want to do yourself or with existing partners.                    <\/div>\n                                    <\/div>\n\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-caa176\" data-id=\"caa176\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-7339146f ekit-equal-height-enable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"7339146f\" data-element_type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-left style-sideline\" >\n\n                \n                <div class=\"elementskit-box-header image-box-img-left\">\n\n                    <img decoding=\"async\" width=\"950\" height=\"631\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-academy-1-e1674121046705.jpg\" class=\"attachment-full size-full wp-image-6630\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-academy-1-e1674121046705.jpg 950w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-academy-1-e1674121046705-300x199.jpg 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Training-academy-1-e1674121046705-768x510.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" loading=\"eager\" \/>\n                <\/div>\n                \n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Training academy\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        You want to set up an academy developing the required competencies for your talent to deliver on your strategy. We can help you develop and communicate an academy vision and execute the training online, offline, and through self-learning. We can help develop guidelines for other external partners you wish to onboard and integrate your academy approach into existing or new systems.                    <\/div>\n                                    <\/div>\n\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18d1e2c\" data-id=\"18d1e2c\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-6d66dd3 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"6d66dd3\" data-element_type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-left style-sideline\" >\n\n                \n                <div class=\"elementskit-box-header image-box-img-left\">\n\n                    <img decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Transformational-journeys-e1709239111391.jpg\" class=\"attachment-full size-full wp-image-16089\" alt=\"\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Transformational-journeys-e1709239111391.jpg 1024w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Transformational-journeys-e1709239111391-300x199.jpg 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2024\/02\/Transformational-journeys-e1709239111391-768x509.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"eager\" \/>\n                <\/div>\n                \n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Transformational journeys\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        You aim to adopt new ways of working. For instance, you decided at a central level that your commercial or innovation teams should adopt a new mindset or way of operating, and now want to accelerate the adoption of this new way of working throughout the organization. We can co-design a trajectory that enables your teams \u2013 through best-of-breed tooling and templates \u2013 devise actionable plans that will ensure they adopt desirable practices, ensuring a seamless implementation of the new way of working from the ground up.                    <\/div>\n                                    <\/div>\n\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                    <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-04f8ccc elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"04f8ccc\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14e82b4\" data-id=\"14e82b4\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div data-dce-title-color=\"#DD6CA6\" class=\"elementor-element elementor-element-c3ec6ea elementor-widget elementor-widget-ct_heading\" data-id=\"c3ec6ea\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-c3ec6ea\" class=\"ct-heading h-align-left sub-style1 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                    <div class=\"item--sub-title style1 show-line\">\r\n                                                                Domains we cover                                                                            <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                While we are always broadening our knowledge and scope, in our trainings we cover the following domains\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74abb3 elementor-widget elementor-widget-elementskit-tab\" data-id=\"d74abb3\" data-element_type=\"widget\" data-widget_type=\"elementskit-tab.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <div class=\"elementkit-tab-wraper   elementskit-fitcontent-tab \">\n            <ul class=\"nav nav-tabs elementkit-tab-nav \">\n                                    <li class=\"elementkit-nav-item elementor-repeater-item-3a76299\">\n                        <a class=\"elementkit-nav-link  active left-pos \" id=\"content-3a762996a000ccceb846-tab\" data-ekit-handler-id=\"marketing\" data-ekit-toggle=\"tab\" data-target=\"#content-3a762996a000ccceb846\" data-ekit-toggle-trigger=\"click\" aria-describedby=\"content-3a762996a000ccceb846\" href=\"#content-3a762996a000ccceb846\">\n                                                        <div class=\"ekit-tab-title-group\">\n                                                                <span class=\"elementskit-tab-title\">Marketing<\/span>\n                            <\/div>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"elementkit-nav-item elementor-repeater-item-a81119d\">\n                        <a class=\"elementkit-nav-link  left-pos \" id=\"content-a81119d6a000ccceb846-tab\" data-ekit-handler-id=\"customer\" data-ekit-toggle=\"tab\" data-target=\"#content-a81119d6a000ccceb846\" data-ekit-toggle-trigger=\"click\" aria-describedby=\"content-a81119d6a000ccceb846\" href=\"#content-a81119d6a000ccceb846\">\n                                                        <div class=\"ekit-tab-title-group\">\n                                                                <span class=\"elementskit-tab-title\">Customer<\/span>\n                            <\/div>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"elementkit-nav-item elementor-repeater-item-1bbd080\">\n                        <a class=\"elementkit-nav-link  left-pos \" id=\"content-1bbd0806a000ccceb846-tab\" data-ekit-handler-id=\"innovation\" data-ekit-toggle=\"tab\" data-target=\"#content-1bbd0806a000ccceb846\" data-ekit-toggle-trigger=\"click\" aria-describedby=\"content-1bbd0806a000ccceb846\" href=\"#content-1bbd0806a000ccceb846\">\n                                                        <div class=\"ekit-tab-title-group\">\n                                                                <span class=\"elementskit-tab-title\">Innovation<\/span>\n                            <\/div>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"elementkit-nav-item elementor-repeater-item-8653fe1\">\n                        <a class=\"elementkit-nav-link  left-pos \" id=\"content-8653fe16a000ccceb846-tab\" data-ekit-handler-id=\"sales\" data-ekit-toggle=\"tab\" data-target=\"#content-8653fe16a000ccceb846\" data-ekit-toggle-trigger=\"click\" aria-describedby=\"content-8653fe16a000ccceb846\" href=\"#content-8653fe16a000ccceb846\">\n                                                        <div class=\"ekit-tab-title-group\">\n                                                                <span class=\"elementskit-tab-title\">Sales<\/span>\n                            <\/div>\n                        <\/a>\n                    <\/li>\n                                <\/ul>\n\n\t\t\t<div class=\"tab-content elementkit-tab-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-3a76299  active show \" id=\"content-3a762996a000ccceb846\" role=\"tabpanel\" aria-labelledby=\"content-3a762996a000ccceb846-tab\">\n\t\t\t\t\t\t<div class=\"animated fadeIn\">\n\t\t\t\t\t\t\t\n\t\t<div class=\"widgetarea_warper widgetarea_warper_editable\" data-elementskit-widgetarea-key=\"d74abb3\"  data-elementskit-widgetarea-index=\"3a76299\">\n\t\t\t<div class=\"widgetarea_warper_edit\" data-elementskit-widgetarea-key=\"d74abb3\" data-elementskit-widgetarea-index=\"3a76299\">\n\t\t\t\t<i class=\"eicon-edit\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<span>Edit Content<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"ekit-widget-area-container\">\n\t\t\t\t\t<style> .elementor-5736 .elementor-element.elementor-element-8c68e07{margin-top:-20px;margin-bottom:0px;} .elementor-5736 .elementor-element.elementor-element-bc72fc3{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card .elementskit-card-header>.elementskit-btn-link[aria-expanded=\"true\"]{color:var( --e-global-color-dbf753d );border-style:none;} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion.curve-shape .elementskit-card-header>.elementskit-btn-link[aria-expanded=true]{color:var( --e-global-color-dbf753d );} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card-header>.elementskit-btn-link{color:var( --e-global-color-39857f1 );border-style:none;} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card:not(:last-child){margin-bottom:2px;} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card-body p{color:var( --e-global-color-text );} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card-body{color:var( --e-global-color-text );} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion > .elementskit-card.active{border-style:none;} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion > .elementskit-card{border-style:none;} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card-header .elementskit-btn-link .ekit_accordion_normal_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card-header .elementskit-btn-link[aria-expanded=\"false\"] > .ekit_accordion_icon_group{border-style:none;} .elementor-5736 .elementor-element.elementor-element-bc72fc3 .elementskit-accordion .elementskit-card .elementskit-card-header .elementskit-btn-link .ekit_accordion_active_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );}<\/style><link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/use.typekit.net\/svn2vpe.css\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5736\" class=\"elementor elementor-5736\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c68e07 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"8c68e07\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-478608c\" data-id=\"478608c\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-bc72fc3 elementor-widget elementor-widget-elementskit-accordion\" data-id=\"bc72fc3\" data-element_type=\"widget\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a000a11b2bab\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-bc72fc3\">\n                        <a href=\"#collapse-3a1ed7c6a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3a1ed7c6a000a11b2bab\" aria-expanded=\"true\" aria-controls=\"Collapse-3a1ed7c6a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Segmentation, Targeting, Positioning (STP)<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3a1ed7c6a000a11b2bab\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Distinguishing different customer types and effectively targeting them with a unique and valuable positioning should be in every marketer\u2019s toolkit. We discuss inspirational cases of how leading firms like Nike, Starbucks, or Tesla, and firms in your industry, have made successful STP decisions and guide you through clear tooling options to make more effective STP decisions.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-bc72fc3\">\n                        <a href=\"#collapse-d1fc4046a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d1fc4046a000a11b2bab\" aria-expanded=\"false\" aria-controls=\"Collapse-d1fc4046a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Customer Profiling<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d1fc4046a000a11b2bab\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>As a modern successor to STP decisions, customer profiling focuses on identifying customer types and adjusting the marketing approach to better fit these profiles. It also identifies ways to gather profiling information and act on it effectively. We typically train commercial roles in this new way of thinking and often connect it to customer experience thinking.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-bc72fc3\">\n                        <a href=\"#collapse-a1214756a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a1214756a000a11b2bab\" aria-expanded=\"false\" aria-controls=\"Collapse-a1214756a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Digital Marketing and Omnichannel<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a1214756a000a11b2bab\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Today, it is no longer a question of being offline or online. Today, it\u2019s a game of being everywhere at the right time for the right customer. In our training program, we piggyback on successful omnichannel approaches by Starbucks, Sephora, and Michelin and digital marketing by companies such as Netflix, Amazon, and Booking.com to leverage insights for your omnichannel approach. We guide you through tooling to clarify your objectives, set up the right metrics, understand how your actions affect the journey of different customers and set up lean experiments.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-bc72fc3\">\n                        <a href=\"#collapse-5dffb4a6a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-5dffb4a6a000a11b2bab\" aria-expanded=\"false\" aria-controls=\"Collapse-5dffb4a6a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Evidence-based decision-making<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-5dffb4a6a000a11b2bab\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Where creativity was once considered king in marketing, now it has to share the seat with evidence-supported decisions. Our training programs highlight the superiority of this type of decision-making in companies such as P&amp;G, Booking.com, Komatsu, and Campbell\u2019s and help you to solidify an evidence-based attitude among your marketers without losing sight of the essential role of creativity.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-bc72fc3\">\n                        <a href=\"#collapse-7bf64306a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-7bf64306a000a11b2bab\" aria-expanded=\"false\" aria-controls=\"Collapse-7bf64306a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Launch Excellence<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-7bf64306a000a11b2bab\" class=\" collapse\" aria-labelledby=\"primaryHeading-4-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The success of many firms often ties closely to the successful launch of innovations. Our training programs on launch excellence review successful launches, such as the Tesla Model S and Model 3, Eli Lilly\u2019s Cialis P&amp;G\u2019s Febreze, and many more. We derive \u2018Critical Success Factors for Launch\u2019 and review your innovation pipeline together. The goal is to work together with your team to prepare or optimize plans for a successful launch globally and locally.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-bc72fc3\">\n                        <a href=\"#collapse-63bf7e86a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-63bf7e86a000a11b2bab\" aria-expanded=\"false\" aria-controls=\"Collapse-63bf7e86a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Branding<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-63bf7e86a000a11b2bab\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Many brilliant brands have been built in an extraordinary manner. Still, there are clear rules for building brand equity and managing brands. Our training programs help you make your brand stronger. We typically mix inspiration sessions with project work to achieve tangible results for your brands. We also focus on brand architecture issues, such as establishing stronger parent brand endorsement or cleaning up the brand architecture.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-bc72fc3\">\n                        <a href=\"#collapse-5a242486a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-5a242486a000a11b2bab\" aria-expanded=\"false\" aria-controls=\"Collapse-5a242486a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Pricing<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-5a242486a000a11b2bab\" class=\" collapse\" aria-labelledby=\"primaryHeading-6-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Our training programs can accommodate a more managerial approach to pricing, such as how to set prices, what evidence to use for pricing decisions, and how to set promotional discounts, or a more behavioral approach, such as how customers process price information, what biases they show in price processing and how to use these biases to maximize firm profits. We use cases of companies such as Starbucks, Steinway &amp; Sons, BMW, Novartis, and Corning to showcase optimal pricing approaches and help you translate them to your own pricing decisions.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-7-bc72fc3\">\n                        <a href=\"#collapse-db574e86a000a11b2bab\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-db574e86a000a11b2bab\" aria-expanded=\"false\" aria-controls=\"Collapse-db574e86a000a11b2bab\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">GenAI for Marketing<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-db574e86a000a11b2bab\" class=\" collapse\" aria-labelledby=\"primaryHeading-7-bc72fc3\" data-parent=\"#accordion-6a000a11b2bab\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>This training provides the marketing teams with guidance on how to use Generative AI (GenAI) to optimize messaging, create compelling visuals, and gain insights through synthetic market research. Gain knowledge on which tools your team should implement for more creative and effective task execution. Click <a href=\"https:\/\/www.mti2.eu\/genai-training-brochure\/\">here<\/a> for the brochure.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-a81119d  \" id=\"content-a81119d6a000ccceb846\" role=\"tabpanel\" aria-labelledby=\"content-a81119d6a000ccceb846-tab\">\n\t\t\t\t\t\t<div class=\"animated fadeIn\">\n\t\t\t\t\t\t\t\n\t\t<div class=\"widgetarea_warper widgetarea_warper_editable\" data-elementskit-widgetarea-key=\"d74abb3\"  data-elementskit-widgetarea-index=\"a81119d\">\n\t\t\t<div class=\"widgetarea_warper_edit\" data-elementskit-widgetarea-key=\"d74abb3\" data-elementskit-widgetarea-index=\"a81119d\">\n\t\t\t\t<i class=\"eicon-edit\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<span>Edit Content<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"ekit-widget-area-container\">\n\t\t\t\t\t<style> .elementor-8327 .elementor-element.elementor-element-bb92d5e{margin-top:-20px;margin-bottom:0px;} .elementor-8327 .elementor-element.elementor-element-ccdf453{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card .elementskit-card-header>.elementskit-btn-link[aria-expanded=\"true\"]{color:var( --e-global-color-dbf753d );border-style:none;} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion.curve-shape .elementskit-card-header>.elementskit-btn-link[aria-expanded=true]{color:var( --e-global-color-dbf753d );} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card-header>.elementskit-btn-link{color:var( --e-global-color-39857f1 );border-style:none;} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card:not(:last-child){margin-bottom:2px;} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card-body p{color:var( --e-global-color-text );} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card-body{color:var( --e-global-color-text );} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion > .elementskit-card.active{border-style:none;} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion > .elementskit-card{border-style:none;} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card-header .elementskit-btn-link .ekit_accordion_normal_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card-header .elementskit-btn-link[aria-expanded=\"false\"] > .ekit_accordion_icon_group{border-style:none;} .elementor-8327 .elementor-element.elementor-element-ccdf453 .elementskit-accordion .elementskit-card .elementskit-card-header .elementskit-btn-link .ekit_accordion_active_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8327\" class=\"elementor elementor-8327\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb92d5e elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"bb92d5e\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ede22cc\" data-id=\"ede22cc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-ccdf453 elementor-widget elementor-widget-elementskit-accordion\" data-id=\"ccdf453\" data-element_type=\"widget\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a000a11cbd29\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-ccdf453\">\n                        <a href=\"#collapse-3a1ed7c6a000a11cbd29\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3a1ed7c6a000a11cbd29\" aria-expanded=\"true\" aria-controls=\"Collapse-3a1ed7c6a000a11cbd29\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Customer Experience (CX)<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3a1ed7c6a000a11cbd29\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-ccdf453\" data-parent=\"#accordion-6a000a11cbd29\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Marketing is increasingly complemented by what is referred to as customer experience. In our training programs, we offer commercial roles an introduction to this customer-first approach. By looking at cases of companies who have a strong customer-centric approach such as Starbucks, Lemonade (an Insurtech start-up), and Nike, we bring home a common understanding of terminology and a clear call to action to put the customer first in everything you do.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-ccdf453\">\n                        <a href=\"#collapse-d1fc4046a000a11cbd29\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d1fc4046a000a11cbd29\" aria-expanded=\"false\" aria-controls=\"Collapse-d1fc4046a000a11cbd29\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Customer journey<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d1fc4046a000a11cbd29\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-ccdf453\" data-parent=\"#accordion-6a000a11cbd29\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Whether used in isolation or as part of a complete customer experience approach, customer journey mapping is a powerful tool and will help you better serve your customer. Our training programs show you how to utilize this tool best, how to prevent inefficiencies, and how to remain focused on the goal, which can be to make customers happier, maximize profits and rethink pricing. We bring interesting cases from telecommunication, entertainment, automotive and pharmaceuticals to inspire your own customer journey mapping.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-ccdf453\">\n                        <a href=\"#collapse-a1214756a000a11cbd29\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a1214756a000a11cbd29\" aria-expanded=\"false\" aria-controls=\"Collapse-a1214756a000a11cbd29\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Customer insights<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a1214756a000a11cbd29\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-ccdf453\" data-parent=\"#accordion-6a000a11cbd29\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>There are many reasons why firms want to gather better customer insights and there are many methods to do so. In our training programs, we review the motivation of your firm and turn to a review of 50 years of customer insights methods \u2013 which have grown exponentially in the recent decade \u2013 to demonstrate which method is superior for which purpose. We typically end the training with a project module where we review the gathered insights and develop improvements to implement.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-ccdf453\">\n                        <a href=\"#collapse-5dffb4a6a000a11cbd29\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-5dffb4a6a000a11cbd29\" aria-expanded=\"false\" aria-controls=\"Collapse-5dffb4a6a000a11cbd29\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Customer personas<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-5dffb4a6a000a11cbd29\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-ccdf453\" data-parent=\"#accordion-6a000a11cbd29\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>With customer personas we dive even deeper into the new \u2018Customer First\u2019 logic. A customer persona is a deep description exemplifying a specific customer profile. The idea is to specify customer characteristics, needs, wants and frustrations, a day-in-the-life, etc. With our training programs we help you understand the logic behind customer personas and teach you how to apply it (e.g., through deep immersion with customers)to specific cases. We expand the usage in your firm through project work.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-ccdf453\">\n                        <a href=\"#collapse-b5c4e606a000a11cbd29\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-b5c4e606a000a11cbd29\" aria-expanded=\"false\" aria-controls=\"Collapse-b5c4e606a000a11cbd29\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">GenAI<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-b5c4e606a000a11cbd29\" class=\" collapse\" aria-labelledby=\"primaryHeading-4-ccdf453\" data-parent=\"#accordion-6a000a11cbd29\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>This training provides the marketing teams with guidance on how to use Generative AI (GenAI) to optimize messaging, create compelling visuals, and gain insights through synthetic market research. Gain knowledge on which tools your team should implement for more creative and effective task execution. Click <a href=\"https:\/\/www.mti2.eu\/genai-training-brochure\/\">here<\/a> for the brochure.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-1bbd080  \" id=\"content-1bbd0806a000ccceb846\" role=\"tabpanel\" aria-labelledby=\"content-1bbd0806a000ccceb846-tab\">\n\t\t\t\t\t\t<div class=\"animated fadeIn\">\n\t\t\t\t\t\t\t\n\t\t<div class=\"widgetarea_warper widgetarea_warper_editable\" data-elementskit-widgetarea-key=\"d74abb3\"  data-elementskit-widgetarea-index=\"1bbd080\">\n\t\t\t<div class=\"widgetarea_warper_edit\" data-elementskit-widgetarea-key=\"d74abb3\" data-elementskit-widgetarea-index=\"1bbd080\">\n\t\t\t\t<i class=\"eicon-edit\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<span>Edit Content<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"ekit-widget-area-container\">\n\t\t\t\t\t<style> .elementor-8363 .elementor-element.elementor-element-4d3b0d5{margin-top:-20px;margin-bottom:0px;} .elementor-8363 .elementor-element.elementor-element-391336e{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card .elementskit-card-header>.elementskit-btn-link[aria-expanded=\"true\"]{color:var( --e-global-color-dbf753d );border-style:none;} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion.curve-shape .elementskit-card-header>.elementskit-btn-link[aria-expanded=true]{color:var( --e-global-color-dbf753d );} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card-header>.elementskit-btn-link{color:var( --e-global-color-39857f1 );border-style:none;} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card:not(:last-child){margin-bottom:2px;} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card-body p{color:var( --e-global-color-text );} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card-body{color:var( --e-global-color-text );} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion > .elementskit-card.active{border-style:none;} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion > .elementskit-card{border-style:none;} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card-header .elementskit-btn-link .ekit_accordion_normal_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card-header .elementskit-btn-link[aria-expanded=\"false\"] > .ekit_accordion_icon_group{border-style:none;} .elementor-8363 .elementor-element.elementor-element-391336e .elementskit-accordion .elementskit-card .elementskit-card-header .elementskit-btn-link .ekit_accordion_active_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8363\" class=\"elementor elementor-8363\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d3b0d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"4d3b0d5\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07ff3ae\" data-id=\"07ff3ae\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-391336e elementor-widget elementor-widget-elementskit-accordion\" data-id=\"391336e\" data-element_type=\"widget\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ff7a1b429c6\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-391336e\">\n                        <a href=\"#collapse-3a1ed7c69ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3a1ed7c69ff7a1b429c6\" aria-expanded=\"true\" aria-controls=\"Collapse-3a1ed7c69ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Ideation<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3a1ed7c69ff7a1b429c6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>In our ideation training, we cover the fuzzy front end of innovation: we teach you a diversity of ideation methods (such as SIT, SCAMPER, design thinking, dark horsing, trend analysis, \u2026), so you can apply the best of breed in your practice. Preferably, we let you practice the tools we teach in your firm\u2019s context, effectively coming up with your ideas. You also get a workbook that steers participants forward in the ideation process. Typically we end the program with an idea pitch to senior management.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-391336e\">\n                        <a href=\"#collapse-d1fc40469ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d1fc40469ff7a1b429c6\" aria-expanded=\"false\" aria-controls=\"Collapse-d1fc40469ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Design Thinking<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d1fc40469ff7a1b429c6\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>This training explains the origin and tooling of design thinking, from early need sensing to validation and experimentation of innovation ideas. We combine the transfer of tools typically with a case study on IDEO or Philips. Ultimately, we prefer you to apply the method to your own firm\u2019s context and flow through the design thinking process with an idea for your firm.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-391336e\">\n                        <a href=\"#collapse-a12147569ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a12147569ff7a1b429c6\" aria-expanded=\"false\" aria-controls=\"Collapse-a12147569ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Jobs-to-be-done<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a12147569ff7a1b429c6\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>This logic was pioneered by the late Clayton Christensen, who masterminded the term and theory on disruptive innovation. The basic idea is that we buy and consume products and services for the specific jobs they do for us. In principle, this idea goes back to the original thinking in marketing on the marketing concept, paraphrased popularly by Peter Drucker as \u201cpeople do not buy a drill, they buy a hole in the wall\u201d. Our training programs in this field explain this concept, teach you how to use the tooling associated with it, and exemplify usage by studying other cases. Participants are prompted to apply the concept in their own settings to discover customer jobs and develop new solutions.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-391336e\">\n                        <a href=\"#collapse-5dffb4a69ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-5dffb4a69ff7a1b429c6\" aria-expanded=\"false\" aria-controls=\"Collapse-5dffb4a69ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Lean Start-up<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-5dffb4a69ff7a1b429c6\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Lean start-up started almost like a movement around Steve Blank and Eric Ries. The basic idea is to start a new business coming from innovation in as lean a way as possible. It advocates for principles such as early launch and experimentation, instead of careful and long-range strategic planning. We often study the case of LinkedIn, as it is one of the first mass applications of this concept, and explore the implications of this method for large incumbents as well by studying firms such as Michelin and P&amp;G. We train you on the full lean start-up method, including tools and templates.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-391336e\">\n                        <a href=\"#collapse-414b4af69ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-414b4af69ff7a1b429c6\" aria-expanded=\"false\" aria-controls=\"Collapse-414b4af69ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Assumption Testing Validation <\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-414b4af69ff7a1b429c6\" class=\" collapse\" aria-labelledby=\"primaryHeading-4-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>While it is also a key ingredient of lean start-up methodology when we teach assumption testing and validation of innovation, we consider it as one. Beyond lean start-up, we use our own TMRO framework and inception method. We provide you with an easily accessible roadmap, specifically for market validation. At the end of the program, we expect you to have a solid understanding of validation principles and how to get started.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-391336e\">\n                        <a href=\"#collapse-8bf7dde69ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8bf7dde69ff7a1b429c6\" aria-expanded=\"false\" aria-controls=\"Collapse-8bf7dde69ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Business Model Innovation<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8bf7dde69ff7a1b429c6\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The first references to business models date from the \u201980s, if not earlier. In this training, we take you through three main frameworks on how to think of business models (the thinking around key activities, around the 52 Sankt Gallen types, and the Osterwalder business model canvas). We apply these frameworks preferably to your firms.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-391336e\">\n                        <a href=\"#collapse-97ac51169ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-97ac51169ff7a1b429c6\" aria-expanded=\"false\" aria-controls=\"Collapse-97ac51169ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Value Proposition<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-97ac51169ff7a1b429c6\" class=\" collapse\" aria-labelledby=\"primaryHeading-6-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A value proposition was popularized in innovation in the business model canvas thinking of Osterwalder. However, it dates back several decades as it is what marketers originally have called the USP (Unique Selling Proposition). In the training, we trace the concept over many years and the different tools that have been developed to exploit the concept. We apply the thinking to breakthrough innovations in automotive, chemicals, and household products. We want you to walk out with a solid understanding of the concept, but also with practical guidelines on how to strengthen your firm\u2019s value proposition and express it in your firm\u2019s marketing and communication approach.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-7-391336e\">\n                        <a href=\"#collapse-1c8ff3169ff7a1b429c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-1c8ff3169ff7a1b429c6\" aria-expanded=\"false\" aria-controls=\"Collapse-1c8ff3169ff7a1b429c6\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">GenAI for Innovation<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-1c8ff3169ff7a1b429c6\" class=\" collapse\" aria-labelledby=\"primaryHeading-7-391336e\" data-parent=\"#accordion-69ff7a1b429c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>This two-part training equips innovation leaders with cutting-edge GenAI techniques to improve the front-end of the innovation process. Learn how to leverage AI for dynamic idea generation, customer need identification, trend analysis, and quick idea validation, improving the creativity and efficiency of your innovation teams. Click <a href=\"https:\/\/www.mti2.eu\/genai-training-brochure\/\">here<\/a> for the brochure.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-8653fe1  \" id=\"content-8653fe16a000ccceb846\" role=\"tabpanel\" aria-labelledby=\"content-8653fe16a000ccceb846-tab\">\n\t\t\t\t\t\t<div class=\"animated fadeIn\">\n\t\t\t\t\t\t\t\n\t\t<div class=\"widgetarea_warper widgetarea_warper_editable\" data-elementskit-widgetarea-key=\"d74abb3\"  data-elementskit-widgetarea-index=\"8653fe1\">\n\t\t\t<div class=\"widgetarea_warper_edit\" data-elementskit-widgetarea-key=\"d74abb3\" data-elementskit-widgetarea-index=\"8653fe1\">\n\t\t\t\t<i class=\"eicon-edit\" aria-hidden=\"true\"><\/i>\n\t\t\t\t<span>Edit Content<\/span>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"ekit-widget-area-container\">\n\t\t\t\t\t<style> .elementor-8380 .elementor-element.elementor-element-1f40b92{margin-top:-20px;margin-bottom:0px;} .elementor-8380 .elementor-element.elementor-element-981f0c8{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card .elementskit-card-header>.elementskit-btn-link[aria-expanded=\"true\"]{color:var( --e-global-color-dbf753d );border-style:none;} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion.curve-shape .elementskit-card-header>.elementskit-btn-link[aria-expanded=true]{color:var( --e-global-color-dbf753d );} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card-header>.elementskit-btn-link{color:var( --e-global-color-39857f1 );border-style:none;} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card:not(:last-child){margin-bottom:2px;} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card-body p{color:var( --e-global-color-text );} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card-body{color:var( --e-global-color-text );} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion > .elementskit-card.active{border-style:none;} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion > .elementskit-card{border-style:none;} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card-header .elementskit-btn-link .ekit_accordion_normal_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card-header .elementskit-btn-link[aria-expanded=\"false\"] > .ekit_accordion_icon_group{border-style:none;} .elementor-8380 .elementor-element.elementor-element-981f0c8 .elementskit-accordion .elementskit-card .elementskit-card-header .elementskit-btn-link .ekit_accordion_active_icon{color:var( --e-global-color-dbf753d );fill:var( --e-global-color-dbf753d );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8380\" class=\"elementor elementor-8380\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f40b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"1f40b92\" data-element_type=\"section\">\n            \n                        <div class=\"elementor-container elementor-column-gap-default \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1c51bc\" data-id=\"c1c51bc\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-981f0c8 elementor-widget elementor-widget-elementskit-accordion\" data-id=\"981f0c8\" data-element_type=\"widget\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a000a11e62d9\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-981f0c8\">\n                        <a href=\"#collapse-3a1ed7c6a000a11e62d9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-3a1ed7c6a000a11e62d9\" aria-expanded=\"true\" aria-controls=\"Collapse-3a1ed7c6a000a11e62d9\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Persuasion<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-3a1ed7c6a000a11e62d9\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-981f0c8\" data-parent=\"#accordion-6a000a11e62d9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Persuasion is a method of communication that aims to influence the attitudes, beliefs, or behaviors of others; in sales, it concerns sales reps influencing (prospective) customers. In our programs, we often approach persuasion from a Customer First mindset and we ground our approach in behavioral economics. We teach a practical understanding of persuasion techniques, and how to optimally apply and use them in your sales practice.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-981f0c8\">\n                        <a href=\"#collapse-d1fc4046a000a11e62d9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d1fc4046a000a11e62d9\" aria-expanded=\"false\" aria-controls=\"Collapse-d1fc4046a000a11e62d9\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Objection handling<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d1fc4046a000a11e62d9\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-981f0c8\" data-parent=\"#accordion-6a000a11e62d9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>In sales, handling objections is key to being effective. Prospects often raise such objections in sales conversations and overcoming them is key to closing a deal. In our sales training, we explain to participants the behavioral rationale of such prospective customer objections and we categorize the different ways in which we can handle them. We ask you to imagine different practical situations where objections about buying your products or services could arise; The training is designed to leave you with a deep understanding of the buyer\u2019s mind and practice different objection-handling techniques.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-981f0c8\">\n                        <a href=\"#collapse-a1214756a000a11e62d9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a1214756a000a11e62d9\" aria-expanded=\"false\" aria-controls=\"Collapse-a1214756a000a11e62d9\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Strategic account planning<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a1214756a000a11e62d9\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-981f0c8\" data-parent=\"#accordion-6a000a11e62d9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Our training typically starts with understanding what makes an account important. For this, we often use a tool that contrasts the growth (or volume) of a customer with the type of relationship we (want to) have with this customer. We ask you to apply this tool to your firm and come to solid conclusions on which account types you want to grow or nurture. Next, we review the different ways in which this can be achieved and let you make an action plan to achieve this in your own business. This plan has a clear structure connected with objectives and themes, so it\u2019s very actionable, and we discuss potential implementation issues in the firm\u2019s systems. Sometimes, our training has components firmly grounded in the firm\u2019s internal systems to optimize its usage.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-981f0c8\">\n                        <a href=\"#collapse-5dffb4a6a000a11e62d9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-5dffb4a6a000a11e62d9\" aria-expanded=\"false\" aria-controls=\"Collapse-5dffb4a6a000a11e62d9\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">CRM<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-5dffb4a6a000a11e62d9\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-981f0c8\" data-parent=\"#accordion-6a000a11e62d9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Our training on CRM can take many forms as it is a very large field to cover. We often cover the historical evolution of CRM to come to a clear and shared understanding of relevant terminology. We explain the different metrics that exist in CRM and document their appropriate usage (also explaining when the usage of certain metrics is not valid). Sometimes our training includes a systems component, where we work on optimizing the usage of the CRM system the firm has in place. Finally, we enable teams to work on improvements they can generate in specific customer relationships or the firm\u2019s CRM approach.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-981f0c8\">\n                        <a href=\"#collapse-16ee9896a000a11e62d9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-16ee9896a000a11e62d9\" aria-expanded=\"false\" aria-controls=\"Collapse-16ee9896a000a11e62d9\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Leading &amp; coaching high-performing sales teams<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-16ee9896a000a11e62d9\" class=\" collapse\" aria-labelledby=\"primaryHeading-4-981f0c8\" data-parent=\"#accordion-6a000a11e62d9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>This is one of our favorite training in the sales domain: we typically take sales and region managers on a transformation journey. We teach different leadership styles and let you discover your style. In the program, we show how you can improve in leading your teams. We also let you reflect on the current competencies of your teams and those that are currently missing. We exemplify transformation journeys in sales teams in a variety of industries such as technology and biopharma.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-981f0c8\">\n                        <a href=\"#collapse-71dd39f6a000a11e62d9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-71dd39f6a000a11e62d9\" aria-expanded=\"false\" aria-controls=\"Collapse-71dd39f6a000a11e62d9\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">Evidence-based selling<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-71dd39f6a000a11e62d9\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-981f0c8\" data-parent=\"#accordion-6a000a11e62d9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>In some industries, sales reps and managers are asked to embrace data and bring strong value demonstration of their products to customers. For some reps or managers, this reliance on strong data and analytics requires a rethinking of how they sell and which techniques they use. Our programs guide you through the whole journey of selling based on data evidence: what does it mean for your specific role in your firm and how can you evidence-sell effectively?<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-6-981f0c8\">\n                        <a href=\"#collapse-34fdfc16a000a11e62d9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-34fdfc16a000a11e62d9\" aria-expanded=\"false\" aria-controls=\"Collapse-34fdfc16a000a11e62d9\">\n                                                            <div class=\"ekit_accordion_icon_left_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n                                        <svg class=\"ekit-svg-icon icon-down-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.582 8.495c-0.578-0.613-1.544-0.635-2.153-0.059l-13.43 12.723-13.428-12.723c-0.61-0.578-1.574-0.553-2.153 0.059-0.579 0.611-0.553 1.576 0.058 2.155l14.477 13.715c0.293 0.277 0.67 0.418 1.047 0.418s0.756-0.14 1.048-0.418l14.477-13.715c0.611-0.579 0.637-1.544 0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<svg class=\"ekit-svg-icon icon-up-arrow1\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.524 22.15l-14.477-13.715c-0.587-0.556-1.509-0.556-2.095 0l-14.477 13.715c-0.611 0.579-0.637 1.544-0.058 2.155 0.579 0.613 1.544 0.637 2.153 0.058l13.428-12.721 13.43 12.721c0.294 0.279 0.67 0.418 1.048 0.418 0.402 0 0.806-0.159 1.105-0.475 0.579-0.611 0.553-1.576-0.058-2.155z\"><\/path><\/svg>                                    <\/div>\n                                <\/div>\n\n                            \n                            <span class=\"ekit-accordion-title\">GenAI for Sales<\/span>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-34fdfc16a000a11e62d9\" class=\" collapse\" aria-labelledby=\"primaryHeading-6-981f0c8\" data-parent=\"#accordion-6a000a11e62d9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Train your team on Generative AI (GenAI) to enhance sales processes. Increase your team\u2019s productivity and help them improve lead qualification with tailored AI insights. Accelerate time-consuming tasks with GenAI. Engage with live demos and AI-driven role-play scenarios that provide practical experience and instant feedback. Click <a href=\"https:\/\/www.mti2.eu\/genai-training-brochure\/\">here\u00a0<\/a>for the brochure.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-9198a2a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"9198a2a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n            \n                        <div class=\"elementor-container elementor-column-gap-no \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96c7046\" data-id=\"96c7046\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div data-dce-title-color=\"#DD6CA6\" class=\"elementor-element elementor-element-b961e58 elementor-widget elementor-widget-ct_heading\" data-id=\"b961e58\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-b961e58\" class=\"ct-heading h-align-center sub-style1 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Our way of working\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94307f elementor-widget elementor-widget-eael-interactive-circle\" data-id=\"f94307f\" data-element_type=\"widget\" data-widget_type=\"eael-interactive-circle.default\">\n\t\t\t\t\t        <div id=\"eael-interactive-circle-f94307f\" class=\"eael-interactive-circle\" data-tabid=\"f94307f\">\n\t\t\t\n                <div class=\"eael-circle-wrapper eael-interactive-circle-preset-2 eael-interactive-circle-event-hover eael-circle-responsive-view\" data-appearance=\"eael-interactive-circle-animation-1\" data-autoplay=\"0\" data-autoplay-interval=\"2000\">\n                    <div class=\"eael-circle-info\">\n                        <div class=\"eael-circle-inner\" data-items=\"6\">\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-1f534eb\">\n                                    <div aria-controls=\"eael-interactive-1\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-1\">\n                                        <div class=\"eael-circle-icon-shapes\">\n                                            <div class=\"eael-shape-1\"><\/div>\n                                            <div class=\"eael-shape-2\"><\/div>\n                                        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Connect<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n\n                                    <\/div>\n                                    <div class=\"eael-circle-btn-content eael-circle-item-1 \">\n                                        <div id=\"eael-interactive1\" aria-labelledby=\"eael-circle-item-1\" class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Get in touch! <\/strong><\/p><p>You\u2019re looking for a training partner because your talent needs upskilling: don\u2019t hesitate and <a href=\"#\">get in touch<\/a> to discuss your needs!<\/p><p>\u00a0<\/p><p>\u00a0<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-0ad8a9a\">\n                                    <div aria-controls=\"eael-interactive-2\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-2\">\n                                        <div class=\"eael-circle-icon-shapes\">\n                                            <div class=\"eael-shape-1\"><\/div>\n                                            <div class=\"eael-shape-2\"><\/div>\n                                        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Listen<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n\n                                    <\/div>\n                                    <div class=\"eael-circle-btn-content eael-circle-item-2 \">\n                                        <div id=\"eael-interactive2\" aria-labelledby=\"eael-circle-item-2\" class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Get to know! <br \/><\/strong>We set up a call with our training architects and listen to your needs and the desired outcome. To generate value for you as fast as possible, we dive right in with in-depth questions on the different layers of the knowledge, competencies, and attitudes you want to train your talent on.<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-5ff3f49\">\n                                    <div aria-controls=\"eael-interactive-3\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-3\">\n                                        <div class=\"eael-circle-icon-shapes\">\n                                            <div class=\"eael-shape-1\"><\/div>\n                                            <div class=\"eael-shape-2\"><\/div>\n                                        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Qualify<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n\n                                    <\/div>\n                                    <div class=\"eael-circle-btn-content eael-circle-item-3 \">\n                                        <div id=\"eael-interactive3\" aria-labelledby=\"eael-circle-item-3\" class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Assess the match \u00a0<br \/><\/strong>If we feel that there\u2019s a match between your needs and our capabilities and that your interest is sincere (this is very important for us), we move forward.<\/p><p>\u00a0<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-c8bc4d3\">\n                                    <div aria-controls=\"eael-interactive-4\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-4\">\n                                        <div class=\"eael-circle-icon-shapes\">\n                                            <div class=\"eael-shape-1\"><\/div>\n                                            <div class=\"eael-shape-2\"><\/div>\n                                        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Align<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n\n                                    <\/div>\n                                    <div class=\"eael-circle-btn-content eael-circle-item-4 \">\n                                        <div id=\"eael-interactive4\" aria-labelledby=\"eael-circle-item-4\" class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Establish burning platform <br \/><\/strong>We always entertain a dialogue with you on how to develop your training: we super-customize the training to your needs and co-design it together to align it with a clear business result you want to achieve.<\/p><p>\u00a0<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-f81856d\">\n                                    <div aria-controls=\"eael-interactive-5\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-5\">\n                                        <div class=\"eael-circle-icon-shapes\">\n                                            <div class=\"eael-shape-1\"><\/div>\n                                            <div class=\"eael-shape-2\"><\/div>\n                                        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Agree<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n\n                                    <\/div>\n                                    <div class=\"eael-circle-btn-content eael-circle-item-5 \">\n                                        <div id=\"eael-interactive5\" aria-labelledby=\"eael-circle-item-5\" class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Let\u2019s commit! <br \/><\/strong>After 2-3 contact moments, we will ask for a hard commitment from you, which is either to: (1) buy the approach we have co-designed; or (2) buy further training architecture design services on a retainer fee basis.<\/p><p>\u00a0<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t                                <div class=\"eael-circle-item elementor-repeater-item-9ca5355\">\n                                    <div aria-controls=\"eael-interactive-6\" tabindex=\"0\" class=\"eael-circle-btn \" id=\"eael-circle-item-6\">\n                                        <div class=\"eael-circle-icon-shapes\">\n                                            <div class=\"eael-shape-1\"><\/div>\n                                            <div class=\"eael-shape-2\"><\/div>\n                                        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t<!-- Start URL support -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eael-circle-btn-icon-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eael-circle-btn-txt\">Retain<\/span>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                                        \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- End URL support -->\n\n                                    <\/div>\n                                    <div class=\"eael-circle-btn-content eael-circle-item-6 \">\n                                        <div id=\"eael-interactive6\" aria-labelledby=\"eael-circle-item-6\" class=\"eael-circle-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Let\u2019s sustain! <br \/><\/strong>Ultimately our purpose is to build meaningful relationships for the long term with our clients. Whether a 2-3 hour training or an entirely new training academy, we strive to make a lasting impact along an inspiring journey together.<\/p><p>\u00a0<\/p>                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\t\t\t\t\t\t\t\n                        <\/div>\n                    <\/div>\n                <\/div>\n\t\t\t\n        <\/div>\n\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ad9996 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"8ad9996\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n            \n                        <div class=\"elementor-container elementor-column-gap-no \">\n                    <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c2576b\" data-id=\"8c2576b\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-53ea64a elementor-widget elementor-widget-elementskit-post-list\" data-id=\"53ea64a\" data-element_type=\"widget\" data-widget_type=\"elementskit-post-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"elementor-icon-list-items ekit-post-list-wrapper \">\n\t\t\t\t\t<\/ul>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#DD6CA6\" class=\"elementor-element elementor-element-f1c59cf elementor-widget elementor-widget-ct_heading\" data-id=\"f1c59cf\" data-element_type=\"widget\" data-widget_type=\"ct_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ct_heading-f1c59cf\" class=\"ct-heading h-align-center sub-style1 ct-heading-left item-st-default\">\r\n    <div class=\"ct-item--inner\">\r\n        <div class=\"ct-inline-css\" data-css=\"\r\n            \">\r\n        <\/div>\r\n                <h2 class=\"item--title st-default case-animate-time\" data-wow-delay=\"ms\">\r\n                        <span class=\"sp-main\">\r\n                \r\n                Client stories on our training services\r\n                \r\n                            <\/span>\r\n                    <\/h2>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be805c2 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"be805c2\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-583 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-training-services portfolio-tag-technology-and-engineering\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.mti2.eu\/portfolio\/atlas-copco\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2019\/12\/Atlas-Copco-e1676303078524-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9888\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2019\/12\/Atlas-Copco-e1676303078524-768x512.jpg 768w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2019\/12\/Atlas-Copco-e1676303078524-300x200.jpg 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2019\/12\/Atlas-Copco-e1676303078524.jpg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.mti2.eu\/portfolio\/atlas-copco\/\" >\n\t\t\t\tAtlas Copco\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Facilitating viable improvement projects: a marketing and sales training for Atlas Copco\u2019s technical employees. <\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6724 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-training-services portfolio-tag-life-sciences\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.mti2.eu\/portfolio\/novartis\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Novartis-1-e1676302895661-768x511.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9884\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Novartis-1-e1676302895661-768x511.jpg 768w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Novartis-1-e1676302895661-300x200.jpg 300w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/01\/Novartis-1-e1676302895661.jpg 902w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.mti2.eu\/portfolio\/novartis\/\" >\n\t\t\t\tNovartis\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Improving patient\u2019s quality of life: An inspirational and action-oriented marketing training cycle for Novartis<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10192 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-training-services portfolio-tag-life-sciences\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.mti2.eu\/portfolio\/dechra\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/02\/Dechra-e1676464188489.png\" class=\"attachment-medium_large size-medium_large wp-image-10194\" alt=\"\" loading=\"eager\" srcset=\"https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/02\/Dechra-e1676464188489.png 640w, https:\/\/www.mti2.eu\/wp-content\/uploads\/2023\/02\/Dechra-e1676464188489-300x200.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.mti2.eu\/portfolio\/dechra\/\" >\n\t\t\t\tDechra\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Building the Dechra Commercial (Marketing &#038; Sales) Academies<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa2488 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2aa2488\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.mti2.eu\/client-stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover other client stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n                <section data-dce-background-color=\"#EEB5D2\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b549335 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default ct-header-fixed-none ct-row-max-none\" data-id=\"b549335\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n            \n                        <div class=\"elementor-container elementor-column-gap-no \">\n                    <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bda3fb3\" data-id=\"bda3fb3\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-bd95416 elementor-widget elementor-widget-elementskit-heading\" data-id=\"bd95416\" data-element_type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">How can we help?<\/h2><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider ekit-dotted\"><div class=\"elementskit-border-divider ekit-dotted\"><\/div><\/div>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>On which journey would you like to embark with us? Let's explore it together!<\/p>\n<p>If you haven't found what you're looking for, reach out! We customize our offering to our client's needs.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b437116 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b437116\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"material zmdi zmdi-whatsapp\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962a2f3 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"962a2f3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"material zmdi zmdi-phone\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                <div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f78255\" data-id=\"8f78255\" data-element_type=\"column\">\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\n                    \n        \t\t<div class=\"elementor-element elementor-element-9c97353 services-form elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-11373 elementor-widget-form\" data-id=\"9c97353\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"SERVICES FORM\" aria-label=\"SERVICES FORM\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6490\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9c97353\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_f998524 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_f998524]\" id=\"form-field-field_f998524\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_f998524\">I agree to the <a href=\"https:\/\/www.mti2.eu\/privacy-policy\/\" target=\"_blank\">privacy policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_bcc748f elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_bcc748f\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfvbYkkAAAAABTHaq9eplArcrOy6fYHJGIvy8nG\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t            <\/div>\n        <\/div>\n                    <\/div>\n        <\/section>\n        \t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Training Services Plant your vision, Cherish your talent, Reap your rewards! The training services of MTI\u00b2 make your people blossom through customized and action-oriented programs in innovation, marketing, sales, management, and leadership. We build and run the training you have in mind for your people. We take your teams on a competency development journey to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6490","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/6490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/comments?post=6490"}],"version-history":[{"count":0,"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/pages\/6490\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mti2.eu\/wp-json\/wp\/v2\/media?parent=6490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}